Nigerian Marketing Awards debuts
To recognise and reward activities that go above and beyond, pushing the boundaries of marketing in all ramifications whilst encouraging creativity and innovation, the inaugural edition of the Nigerian Marketing Awards has debuted.
The Awards will be held on 11 November, 2022 at the prestigious Eko Hotels Convention Centre, while entries will be opened on 15 August, 2022 and closed on 30 September, 2022. Submission of entries will be online through Nigerian Marketing Awards website on www.nma-ng.com.
According to the organisers, the awards initiative is designed to motivate and celebrate the creativity and effectiveness of hardworking individuals and teams in marketing and drive more business. The Nigerian Marketing Awards covers the whole gamut of 360 degrees exceptional marketing performance in a dynamic marketing industry.
Addressing journalists in Lagos, Anthony Agenmonmen, fnimn, the convener of the awards, stated that the initiative is a great historic journey to redefine how the hardworking, highly professional marketing people in Nigeria are acknowledged and celebrated.
“I am proud to say that our marketing professionals, whether at home or abroad, are among the brightest and the best around. They therefore deserve all the accolades they can get.
“Globally, marketing awards are very powerful ways of celebrating the creativity and effectiveness of hardworking individuals and teams in marketing. They are designed to motivate and drive more business while celebrating great work,” he said.
Mr. Agenmonmen, a veteran marketer and former Marketing Director of Nigerian Breweries Plc, noted that the award is designed to encourage and stimulate hard work, innovation and overall high quality in marketing planning and execution in Nigeria. He stated that it will be the definitive marketing awards in the country, the go-to awards that will mirror the very best professional awards globally, which shall be used as benchmarks.
“Our vision is to be the biggest and most credible marketing awards in Nigeria,” he said.
It was also disclosed in a statement that the Nigerian Marketing Awards have obtained the full endorsement of the following industry sectoral groups: Advertising Practitioners Council of Nigeria (APCON), National Institute of Marketing of Nigeria (NIMN), Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN) and Outdoor Advertisers Association of Nigeria (OAAN).
The statement further noted that the sectoral groups will have full representation in the judging panel – Awards Decision Council, a formidable partnership that promises to raise the overall quality of marketing and marketing awards in Nigeria.
The awards feature 31 categories which include Marketing Company of the Year, Brand of the Year, Campaign of the Year, Best Rebrand of the Year, Brand Innovation of the Year, Excellence in Experiential Marketing, Fintech Company of the Year, Digital Agency of the Year, PR Agency of the Year, Advertising Agency of the Year, Experiential Agency of the Year, Out of Home Agency of the Year, Hotel of the Year, Financial Institution of the Year, Telecom Company of the Year, Best use of social media, Best Alcoholic Brand of the Year, Best Non-Alcoholic Brand of the Year, Best Dairy brand of the Year, Best Public sector marketing of the Year, Best Reputation management of the Year, Best Social Responsibility Campaign, Best Influencer Marketing of the Year, Rising Star of Marketing, Marketing Student of the Year, Marketing Educator of the Year, Brand Manager of the Year, Marketing Journalist of the Year, Inspirational Marketing Leader of the Year, Doyen of Marketing (Special Award) and Iconic brands.
The judging panel, known as the Awards Decision Council comprises seasoned marketing professionals, accomplished experts in the marketing field and leaders in the industry. The organisers noted that the Council was deliberately infused with some sectoral representation to enhance ownership by the industry.
The Awards Decision Council is composed as follows: Chairman, Mr. Ekwunife Okoli, fnimn, including Members, Mrs. Iquo Ukoh, fnimn, Dr. Ogechi Adeola, fnimn, Mrs. Bunmi Oke, Mrs. Joan Ihekwaba, Mrs. Nkechi Ali-Balogun, Mrs. Nsima Ogedi-Alakwe, fnimn, Mr. Adedayo Adefila, mnimn – NIMN, Mr. Yomi Benson – AAAN, Mrs. Angela Ukara-Makinwa, fnimn – EXMAN, Babs Fagade, fnimn – OAAN and Mrs. Ijedi Iyoha – APCON.
The organisers restated their implicit confidence in the distinguished members of the Awards Decision Council to deliver quality expectations of industry stakeholders.
“To boost the credibility of the awards, we have commenced the process of obtaining international certification for the Awards. We are very hopeful that this process will be concluded shortly. This will make the Nigerian Marketing Awards, the first internationally certified in the country.
“We recognize that there are already quite a handful of marketing awards in Nigeria. We celebrate and recognize these awards and all those behind them, for their determined efforts in promoting the marketing profession and the quality of marketing practice in Nigeria,” the statement added.
On whether the Nigerian marketing space isn’t saturated with enough awards, the organisers said that compared with global markets, the size of the Nigerian market is not anything close.
They said that the industry should rather be worried about the credibility of such awards, explaining that the initiative is not just to introduce another award, but to bring together the whole of the marketing community under one umbrella as it caters for all segments of marketing.
“The awards night on 11 November 2022 will not be for just distributing trophies alone. We really want to do it the marketing way – we will have fun, excitement, glamour, total experience. We want our hard-working marketing people to have this one day in the year to celebrate themselves and the great work they are doing,” the statement concluded.
Some the organisations and brands sponsoring and partnering the Nigerian Marketing Awards include Nigerian Breweries Plc, which is headlining with the Gulder brand, Stanbic IBTC, MTN, Eko Hotels, New Crystal Communications, First Bank of Nigeria Limited Seven Up, BusinessDay, Nigeria Advertising Services (NAS) and Invent Media.
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