MIPAN Inducts New Members

The Media Independent Practitioners Association of Nigeria (MIPAN) has officially accepted three new agencies into its fold. The inducted agencies are SBI Media, Mec Global Media Limited and FCB Brand Resources.

The induction which was carried out by MIPAN President Dr. Ken Onyeali Ikpe in the presence of other members of the association took place Thursday during a MIPAN meeting held inside the boardroom of Brand Eye Media Limited, a member agency, in Maryland, Lagos.

Speaking at the induction, Ikpe who is also the CEO of All Season Media, a leading Media Agency, congratulated the new inductees while charging them to uphold the tenets of the organization in all their dealings with clients and equally do their best to support MIPAN at all times.

He noted that by their induction, they have become partners and a part of the MIPAN family and therefore can draw from the rich resources in the MIPAN fold.

The founders of the inducted agencies are already celebrated practitioners who have for several decades made their marks in the IMC sector. They are Charles Obi, Mec Global, Violet Okoduwa, FCB Brand Resources and Rotimi Bankole of SBI Media. Reacting to his induction Bankole, whose agency has recorded fast growth in the industry commended the executive for accepting them in to the association saying that the induction was a challenge on them to continue to do well and surpass their previous achievements.

He noted that the induction was one of the great feats his young agency craved for. “We are delighted to finally become a part of MIPAN, it is something that we have been craving for since we began our journey. And now that we have become a part of the association we are going to do our best to uphold the ideals of MIPAN,” Bankole said.

Bankole whose agency last December launched a second line agency, Streams Communications Network, acknowledged the great work that has been done by older media agencies in the fold and noted that his agency was going to learn from their milestones and records of achievement in the industry.”

“This new milestone will take our agency in the right direction and make us even more relevant,” he said while commending the President of the AssociationDr. Ikpe and Mr. Jimi Awosika for their mentorship.

MIPAN was registered in 1999 by seven agencies with an agenda to develop and improve the media advertising function in Nigeria by paying close attention to the discipline with a view to offering quantifiable value to the industry. Encourage the entrenchment of merit based reward systems in the media advertising function in order to ensure continuous improvement. As well as facilitate the development of an enabling environment for the media advertising industry in Nigeria.

Executives of MIPAN have meanwhile promised to be more active and engaging in 2016 than in previous years by organizing programmes that will empower members and enhance their human capacity.