MIPAN holds 2019 Patrons’ Day, advocates networking
The Media Independent Practitioners Association of Nigeria (MIPAN) has held its 2019 Patrons’ Day. The high point of the event was to have its members socialise and bond with each other.
The event which held at the MITV Playground, Ikeja, Lagos, provided a recreational atmosphere that allowed the association’s management and staff members interact and have fun in an environment devoid of competitive business pressure.
Addressing the media, the Publicity Secretary, MIPAN, Yinka Adebayo, said the occasion was organised to contribute to the growth of the industry. He opined that such forum creates an opportunity for the younger practitioners to learn from older generation.
“Meeting here gives us the opportunity for the young ones to be able to learn from the older generation and be able to take a thing or two out,” Mr. Adebayo explained.
According to him, the annual MIPAN Patrons’ Day is also good for professionals in the industry to network and harness opportunities.
“Beyond the competition that we do outside, there is an opportunity for us to network, get to know each other and make sure that we create that bonding amongst ourselves.”
“Ultimately, the whole essence is to create a collaborative effort because collaboration is the global word in business now,” he said.
Mr. Adebayo further noted that since MIPAN Patrons’ Day began, it has been creating positive impact amongst its member agencies and the Integrated Marketing Communications Industry as a whole.
“The impact is great; it has succeeded to create a sense of belonging for all the media agencies. Our coming together is a reminder that beyond the competitive world of business, there is need to see what we can do to grow the industry,” he stressed.
Also speaking, the Executive Secretary, MIPAN, Eki Adzufeh, noted that the event was aimed at enabling media practitioners have fun and relax themselves.
Asked if the annual MIPAN Patrons’ Day had achieved its set out objectives, Mr. Adzufeh answered in the affirmative.
“Yes, I can confidently say that by the sheer number of people in attendance, you will know because some agencies make it a point of duty to ensure that not only their MDs but all their staff members attend.”
“No one is an island. You must know some other people and that has really helped because you can see even the amount of support that we have from clients and from other sponsors; it’s really working,” he enthused.
The event had in attendance all the 32 MIPAN member agencies and its high point saw each agency participate in various games, while the music played on.
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