Meet sponsor of MARKETING EDGE Funfest 2021-Molfix
Molfix, one of the sponsors of MARKETING EDGE Funfest 2021, is a leading diaper brand from the stable of Hayat Kimya Nigeria. It was launched into the Nigerian personal care market in 2015 and has deepened its penetration into the market such that it has become a household name.
The iconic brand is recording incredible milestones as it has successfully warmed its way into the hearts of mums in Nigeria who trust that with Molfix, the health and wellness of their babies are guaranteed. Despite the highly competitive diaper market space, the brand has continued to wax stronger delivering on its promise to meet the needs and satisfaction of its customers by bridging the identified gaps.
Poised to keep mums and babies happy today and happy tomorrow, the brand through innovative initiatives is moving swiftly to becoming the number brand within the diaper category.
In demonstration of its understanding of the market as well as its consumers, Molfix made a huge connection with mothers through the “Happy Mums, Happy families” CSR campaign which clinched the second position at the 2019 ADVAN award. The brand has been able to develop the bond between mother and child through this initiative and empower mothers with the means of providing for the comfort of their children.
The brand which has defied all odds in a high competitive market is a recipient of multiple awards earned based on quality, innovation and execution.
The brand’s collection of laurels on its shelves include: Marketing Edge Innovative brand of the year, 2018, Global Most Leading Premium Quality Baby Diaper Brand of the Year, 2018, World Quality Alliance, 2019, Brand of the Year, Brandcom Awards, 2019, Diaper brand of the Year, Brandcom Awards, 2019, Brand of the Year , ADVAN Awards, 2019, Experiential Marketing Winner, ADVAN Awards, 2019, CSR category winner at ADVAN Awards, 2019 and Digital Marketing runner up at ADVAN Awards, 2019.
The baby diaper brand is a product of Hayat Kimya, whose journey started in the fast moving consumer goods (FMCG) industry in 1987 as manufacturer of goods in hygiene, tissue and home care categories offering well-established brands such as BINGO (detergents and home cleaning), Molped (feminine care), Papia, Familia, Focus & Teno (cleansing tissues) as well as Joly and Evony (adult diaper). The company’s brands are favourites of consumers in more than 100 countries across five continents.
Hayat Kimya is a strong establishment in the regions in which it operates, with approximately 14,000 employees and their 22 manufacturing sites, a S$3 billion revenue, and S$4 billion in assets. Headquartered in Turkey, Hayat Kimya manufactures in Turkey, Egypt, Algeria, Iran, Bulgaria, Romania, Bosnia Herzegovinia and Russia. The company manufactures its products in 14 plants and continues its international investments.
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