Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Adefila

Dayo Adefila is Head, Digital Strategy (Africa) at PZ Cussons, where he pushes the mandate of digital transformation and works in the 3 business units; PZCN, PZ Wilmar and TEC leading and supporting teams to utilize best fit use of digital for the sustainable success of the brands in their portfolios.

He continues to be one of the leading marketing communications lights in this era whose experience in the last 2 decades has evolved from core traditional advertising to becoming one of the pioneers of digital marketing in Nigeria.

A seasoned ad man who had successful stints in various functions at LTC Advertising, Insight Communications, So&U, and Vmobile Nigeria, he has always believed in the power of consumer insights to lead the way to effective communication and innovation. From 2011 to 2017, he was Co-Founder/CEO at renowned digital Agency, HotSauce Limited which he led to an unprecedented hat-trick of Digital Agency of the Year awards and eventually equity participation from global network, the Publicis Groupe.

Always in pursuit of excellence and knowledge, Dayo Adefila is a Fellow of the Institute of Strategic Management, Nigeria (ISMN) and Member of the National Institute of Marketing. He has served as pioneer digital marketing faculty at Orange Academy, faculty member at Simon Page Business School, examiner at Advertising Practitioners Council of Nigeria (APCON) and many others locally and internationally.

He is an alumnus of the Senior Management Program, Lagos Business School, and has a Bachelor of Science in Political Science from the University of Lagos, Akoka, Lagos, Nigeria.

Dayo continues to inspire and mentor up and coming ad practitioners as one of his contributions to the growth of the industry.


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