Meet MARKETING EDGE panelist @ Stakeholders’ Summit 2022 – Raphael

Idu Raphael is the Chief Executive Officer/Chief Creative Officer at Poke Ltd. He is a strong creative strategist, a business leader, a vivid idea person with passion and expertise in brand building. With over 9 years experience in advertising, he has been emblazoned as a creative icon, having served as creative expert with several agencies including the famous Leo Burnett, Lagos.

The creative thinker and art enthusiast once headed Insight Grey as a Copywriter Group Head, leading teams of junior and mid-level Copywriters and Art Directors while helping the teams to creatively deliver top brand/marketing communication solutions to the clients assigned to them and managing his own portfolio of brands.

Diverse clients and various leading brands across the continent such as BankPHB, Legend Extra Stout, Golden Penny Noodles, Gulder, Peak Milk, Access Bank, Stallion Motors, Nokia, Samsung, 7UP, Mountain Dew, Tetmosol, Nandos, Vitafoam, Sterling Bank, have had opportunity to tap into his expertise and result-oriented philosophy.

He sat as Creative Director at FRO. Apparels, a brand that was created as a logical complement to the growing activities in the Nigerian entertainment industry, where the creative guru  led a team of young creative design people in crafting the edgy design messages the brand became known for.

The advertising veteran has been able to expose himself to several workshops scaling up his skillset in the creative world with firms such as the Ideas Management University, Germany, workshop, New Media Workshop at Osmosis Mobisodes, South Africa and many others

Idu is a proud Alumnus of both the Berlin School for Creative Leadership and University of Lagos, where he bagged BSC Mass Communications, Public Relations, and Advertising. His most recent memorable work includes the creation of the #thefoundonkonga campaign and Yakata 2015. He has  also worked on the Contentwood ™ project, a digital platform that seeks to revolutionize how brands engage with content creators.


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