CHARLES O’TUDOR– BRAND MANAGEMENT DON
Mr. Charles O’Tudor is Nigeria’s, nay Africa’s premiere brand strategist and engagement consultant.
Over the years he has enriched the branding landscape with his innovative approach to brand building across all sectors of the economy.
An alumnus of the prestigious Wits Business School, South Africa where he bagged Certificates in Management and Measuring Organizational Strategies, Product Strategy and Brand Management, he had earlier bagged a bachelor’s degree in Sociology from the University of Jos; and is the Group Principal Consultant of ADSTRAT Brand Management Consultants, a firm renowned for its out-of-box approach to brand strategy and engagement.
Before founding ADSTART BMC in 2001, O’Tudor began his career in advertising and branding at Shops Bankole Sagie Advertising, where he had a three-year stint as an Advert Executive. He became Deputy Manager at Explicit Communications (where he managed multinational accounts); and later moved to become Client Services Manager at Solutions.
An accomplished author, public speaker and thought leader, his intellectual thoughts are captured in two of his publications BrandsArise -The Nigerian Brand Renaissance and The Charles O’Tudor Personal Brand Guide (Volumes 0.1and 0.2).
Charles, as he is simply called, believes entrepreneurship is the future of African economies. This has influenced his investment in entrepreneurs through his Charles O’Tudor Brand Master Class series which is popularly called #COBMC series that has held consecutively for over three years.
Passionate about strategy, brand building and engagement, this industry egghead is a recipient of numerous awards, including the Nelson Mandela African Leadership Award; and he is a member, board of directors, Nigerians in Diaspora, Europe, Member of faculty, CITC Leadership Centre, Member Advisory Board, Vivacity Global and The B.I.E.L initiative, The Hague, Netherlands. He is also an Associate Member of both Advertising Practitioners Council of Nigeria (APCON) and Nigerian Institute of Public Relations (NIPR).