Meet Marketing Edge 2020 Summit & Awards sponsor – Seven-Up
The Seven-Up Bottling Company Plc is one of the largest independent manufacturers and distributors of well-known and widely consumed brands of soft drinks in Nigeria from nine manufacturing plants. Seven-Up Bottling Company started business in Nigeria in 1960 as a limited liability company.
A Lebanese, Mohammed El-Khalil, who came to Nigeria in 1926, founded the company. Mohammed is the father of the company’s current chairman Faysal El-Khalil. The company metamorphosed from a very successful transport business [El-Khalil Transport] in a bid to diversify the then largest transport company in West Africa. In the early 1990s when Pepsi International took over Seven-Up International, the company introduced the Pepsi brand in Nigeria.
Seven-Up was incorporated in Nigeria in 1959 as a Private Limited Liability Company under the name Seven-Up Limited. Its name was later changed to Seven-Up Bottling Company Plc in 1991 to comply with the Company and Allied Matters Act 1990.
The majority of the company’s shares, 72% are held by the El-Khalil family, which has moved the business from a distributorship to the sole manufacturer and marketer of the Pepsi-Cola brand in Nigeria.
Seven-Up Bottling Company Plc engages in the bottling and distribution of soft drinks. The company offers its products under the 7-UP, Mirinda, Pepsi, and Mountain Dew brands.
7-Up has the second largest market share in terms of volumes in the packaged drinks sub-sector. However, 7-Up is more stable in terms of earnings sustainability, pricing and cost management.
In 2009, Seven-Up introduced a new product to the Nigeria market called Pepsi Light.
Recently, the company delved into an unconventional market when it launched a new sanitizer-2sure, as its contribution to the fight against the Covid-19 pandemic. The product has been well accepted by many Nigerians.
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