Jumia introduces Fitbit devices into Nigerian market

A leading digital marketing operator in the country, Jumia has finally brought in Fitbit devices to Nigeria.

Fitbit innovative products are sold at a wide range of accessible price points in nearly 39,000 retail stores across more than 100 countries worldwide.

Head of Consumer Electronics, Jumia Group, Sandeep Narayanan said: “We are seeing increasing consumer demand for wearable technology on our platform, and bringing Fitbit products to our customers in Nigeria is an important step for us to address this demand and help Fitbit expand its reach across the country. Jumia delivers a seamless online shopping experience for consumers and from our platform with a dedicated official store on Jumia.”

Fitbit with its supports for healthier living, is committed to inspiring those who want to lead a healthier and more active life through its range of innovative smartwatches and trackers that are compatible with most Android and iOS platforms, including Fitbit Versa 3, Fitbit Versa 2, Fitbit Charge 4, Fitbit Inspire 2 and Fitbit Ace 2.

Users of Fitbit products in Nigeria is said to now benefit from purchasing a membership to Fitbit Premium. Users new to Fitbit Premium can benefit from the 90-day free trial through the Fitbit App.

In making the products more available, Fitbit Health Solutions is said to be offering corporate product discounts to local businesses through Fitbit’s distributor Redington Gulf.

Fitbit, Inc. is an American consumer electronics and fitness company with headquarter in San Francisco, California. Its products are activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

Fitbit, Inc. was formerly known as Healthy Metrics Research, Inc.


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