Meet MARKETING EDGE 2020 Summit & Awards panelist – Elo Umeh

Founder and CEO, Terragon Group, Elo is an Entrepreneur who has worked in mobile and digital media on the Africa continent for over 15 years. He has gained valuable experience in different countries, including Nigeria, Kenya, Uganda, Ghana and Cote d’Ivoire. He was part of the founding team that grew a mobile technology start up and took it public in Nigeria.

Elo has consulted widely for various organisations in the telecommunications and banking sectors, including the World Bank and the International Finance Corporation (IFC) on development of rural telephony initiatives, Mobile Payments in West Africa and the deployment of new products.

Through his passion and drive, he founded Africa’s leading data and marketing technology business – Terragon Group. The business serves various multinational and local brands with offices in the leading commercial cities across Africa, including Nairobi, Accra and Johannesburg. The company is headquartered in Lagos. Terragon also has its research and development team in Bangalore, India.

Elo is passionate about leveraging the unique ways Africans use the mobile device to intelligently connect brands to their customers. He holds a Global Executive MBA from IESE Business School, where he graduated as the best student of his class and made the IESE Business School under40 entrepreneurs list in 2017. He has been in founding and leadership roles with the Mobile Marketing Association, Nigeria and the Internet Advertising Bureau (IAB) West Africa.


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