McCann Worldgroup named European Agency Network of the Year 2020

McCann Worldgroup has been named the Most Effective Agency Network in Europe in 2020 at the Effie Awards Europe. The Effie Europe is an annual competition which rewards the most effective commercial communications campaigns in Europe and is the symbol of proven advertising effectiveness and a tribute to the client and agency partnership.

Commenting on the McCann award win, Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup, said: “This is a tremendous achievement. Despite the immense challenges of 2020, our strategy teams have remained resilient, completely focused to deliver effective and meaningful work for our clients. We are absolutely thrilled to have retained our Number 1 position in Europe with another record-breaking performance.

He continued:”Effectiveness is a critical measure of the value of our work and these awards are particularly important because they are a celebration of real, measurable impact- something we are consistently committed to. Our deep client partnerships based on a strong shared culture of trust and collaboration are at the heart of this achievement. We are honoured to share this award with our clients and our teams, particularly against the backdrop of the challenging conditions we have all been working in.”

The network’s 2020 performance is the outcome of multiple awards won by offices in the UK, Ireland and Russia in partnership with clients Aldi, Help for Heroes, Tele2 Russia and Sudocrem.

Also commenting, Mark Lund, CEO UK and Europe, McCann Worldgroup, said: “This is a huge tribute to both our client partnerships and our strategic community and I’m incredibly proud of the unwavering commitment and leadership of our talented teams.”

At this year’s Effie Awards, 35 trophies were awarded to 23 agencies from 13 countries across Europe. The winners were selected by an international jury of senior agency and client representatives co-chaired by Claudia Kuhn, Brand Building and Integrated Communication Manager at Procter and Gamble and Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy.

McCann was awarded the Agency of the Year title winning eight trophies – 3 Bronzes, 3 Silvers and 2 Golds – for Tele2, Aldi, Help for Heroes and Teva Pharmaceuticals.

Introduced in 1996, the Effie Awards Europe was the first pan-European marketing communications awards to be judged on the basis of effectiveness.  Through its recognition of the most effective brands, marketers and agencies in Europe, Effies is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success



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