Nokia unveils new logo, signals strategic initiative

By Oghale Mafuru

Smartphone company, Nokia, has unveiled a new logo as part of its long-term strategic transformation, aimed at accelerating B2B technology innovation. The initiative is also designed to drive digitalization across every industry while harnessing the rapid evolution of technology, particularly metaverse.

Commenting on this, Pekka Lundmark, President and CEO of Nokia, said: “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility. Our market-leading critical networking technology is increasingly needed by customers and partners in every industry. We see a future where networks go beyond connecting people and things. They’re adaptable, autonomous and consumable. They are networking that sense, think and act, and they maximize the opportunity of digitalization.

“Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before.”

According to the company, Nokia’s refreshed company strategy is focused on further acceleration across six pillars namely: Grow market share with service providers, driven by continued technology leadership;Expand the share of Enterprises within its customer mix; Continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete; Seize opportunities from sectors beyond mobile devices to monetize Nokia’s IP and continue to invest in R&D for Nokia Technologies; Implement new business models, such as as-a-Service; and Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.

To deliver these pillars Nokia has four key enablers which are to develop future-fit talent; invest in long-term research, especially in key domains such as 6G; digitize its own operations to further improve agility and productivity; and refresh the brand.


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