Preetesh Sewraj, the Chief Executive Officer of the Loeries, will be one of the distinguished voices joining the panel at the MARKETING EDGE 2025 National Marketing Stakeholders’ Summit.

With a career that bridges the worlds of marketing, consumer insights, and creative excellence, Sewraj has become a key figure in shaping how brands across Africa and beyond tell their stories and engage their audiences.

As CEO of the Loeries, Africa and the Middle East’s most prestigious award platform for creativity, he has overseen the celebration and recognition of some of the most compelling campaigns and brand work on the continent. His leadership has expanded the Loeries’ influence, positioning it not just as an awards body, but as a driver of conversations about the power of creativity to transform economies and cultures.

Before assuming leadership at the Loeries, Sewraj served as CEO and Chief Innovation Analyst at Product of the Year South Africa, where he worked extensively with global and local brands. There, he built a reputation for helping businesses convert consumer insights into actionable innovation, ensuring that products and services were not only relevant but also positioned for long-term success. His ability to link creativity with commercial value has made him an important voice in the marketing industry.

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Sewraj’s influence also extends to thought leadership. He has been a keynote speaker at numerous international forums, where he has addressed the challenges and opportunities facing marketers in an age of digital disruption, shifting consumer values, and rapid technological advancement. With artificial intelligence, cultural shifts, and the growing demand for authenticity reshaping the industry, his insights on how to balance business growth with cultural relevance are especially critical today.

At the forthcoming National Marketing Stakeholders’ Summit, Sewraj will bring his wealth of experience to discussions around AI integration, the reassessment of creator value, and the evolution from traditional approaches to innovative strategies. His contributions will help frame how Nigerian and African marketers can navigate change, leverage creativity, and build stronger, more resilient brands.

Through his work, Preetesh Sewraj has shown that creativity is more than an art form; it is an economic driver, a cultural force, and a strategic asset. His presence at the 2025 Summit reflects the kind of global perspective and forward-thinking vision that will define the future of marketing in Nigeria and across Africa.