Spotlight

LATEST NEWS

Meta launches Muse AI agent that can shop, book travel, and send emails

For years, brands have competed for consumer attention. Now, they may increasingly...

Rising air travel demand opens new frontiers for brands

Africa is becoming a more mobile consumer market, and brands may need to rethink...

IMC

Business consulting market set for $808.5bn growth as AI reshapes corporate strategy

The global business consulting industry is entering a new growth cycle as companies...

Hospitality software market set to double as hotels accelerate AI, cloud adoption

The global hotel and hospitality management software market is entering a major digital...


Features

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria,...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...