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LATEST NEWS

Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube

The numbers were already uncomfortable before Cannes Lions 2026. Now YouTube has...

Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé

On August 2, 1959, Pelé scored the most beautiful goal of his career. Three...

IMC

Toy Story 5” shatters 2026 Box Office record with $312 million global opening as Franchise Power drives cinema surge

Walt Disney has opened a new chapter of box office dominance as Toy Story 5 storms...

MARKETING EDGE ONTV  hosts  Dr. Omobolaji Mogaji this Wednesday

This Wednesday, MARKETING EDGE ONTV returns with a compelling edition of its Industry...

Features

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...