By Ralph Tathagata
The first six months of 2024 have witnessed significant improvement in Foreign Direct Investments (FDIs) as the Nigerian telecom sector attracted a total of $304...
By Oluwaseyi Lawal
The latest WFA Outlook report has shown that increasing media inflation is expected to be a key trend in the major global advertising markets over the next two...
By Oluwaseyi Lawal
Starting November 13, Google Ads will introduce a data-retention policy that restricts access to historical data to a maximum of 11 years.
This policy has sparked...
By Felicia Nwosu
The Securities and Exchange Commission (SEC) has granted approval for the extension of Nigerian Breweries Plc's N599.1 billion rights issue, pushing the acceptance...
By Abimbola Mohammed
The 2024 Customer Service Week has come and gone. Nigerian product and service brands, like their counterparts all over the world celebrated the annual event...
By Oluwaseyi Lawal
A new report by AD-ID has revealed that ad fatigue is influencing consumer behavior, with 61% of a survey respondents reporting they are less likely to buy products...
By Abimbola Mohammed
The 2024 Customer Service Week has come and gone. Nigerian product and service brands, like their counterparts all over the world celebrated the annual event...
By Oluwaseyi Lawal
A new report by AD-ID has revealed that ad fatigue is influencing consumer behavior, with 61% of a survey respondents reporting they are less likely to buy products...
By Felicia Nwosu
MARKETING EDGE ONTV is set to host a prominent figure in integrated marketing communications, Meka Olowola, on its widely acclaimed TV platform tomorrow, Wednesday,...
By Felicia Nwosu
WPP has announced a global partnership with Roblox, a leading gaming and creation platform, to advance brand engagement through immersive experiences.
This collaboration...
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