Spotlight

LATEST NEWS

Diageo Reinforces Commitment to Culture, Creativity and Economic Growth Through Landmark AMVCA Sponsorship

Diageo has reaffirmed its commitment to advancing African culture, creativity, and...

Instagram launches Instants, a disappearing photo feature that looks very familiar

Meta has officially launched Instagram Instants, a new disappearing photo-sharing...

IMC

Google dethrones Apple as AI fuels historic shift in global brand rankings – Kantar reveals

Google has surged past Apple to emerge as the world’s most valuable brand. This...

NCC pushes smart enforcement, digital shift to tackle rising piracy threat

Nigerian Copyright Commission (NCC) has intensified calls for smarter leadership,...

Features

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift...