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LATEST NEWS

Betway Appoints Don Jazzy as Brand Ambassador for Nigeria

Celebrated music icon appointed to represent Betway’s brand in Nigeria Lagos,...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

IMC

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...


Features

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining...