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Has the metric of virality reduced creativity to a game of trends and timing?

By Zion Rufus “Can you make it go viral?” This is a question that...

Inclusion as catalyst for transforming businesses

By Felicia Nwosu Inclusion is no longer just a buzzword; it is a transformative...

Why transparency in advertising spend remains elusive in Nigeria

By Felicia Nwosu The recently released World's Largest Advertisers 2024 report...