Spotlight

LATEST NEWS

The future belongs to those who create the most value from every Naira — Igwe Okeke

Nigeria’s media landscape is undergoing a major transformation as brands continue...

NAC 2026: CMOs, media leaders urge brands to rebuild trust, measure what matters

Top marketing executives, media strategists and regulatory leaders gathered at the...

IMC

The future belongs to those who create the most value from every Naira — Igwe Okeke

Nigeria’s media landscape is undergoing a major transformation as brands continue...

No Amount of AI Will Save the Work: Akinwunmi, Enang insist trust, creativity still drive advertising

Advertising veterans, Lolu Akinwunmi, group managing director of Prima Garnet Africa,...


Features

Publicis-WPP global showdown: Nigerian ad professionals weigh pitchless deals, due diligence, agency survival

The growing dispute between Publicis Groupe and WPP over the appointment of...

Daniel Ojukwu: When journalism comes at the cost of freedom

There is something deeply troubling about a society in which a journalist can...

Why  traditional ad agency model can no longer stand still

The rapid rise of artificial intelligence is challenging the traditional advertising...