Spotlight

LATEST NEWS

Microsoft’s AI cost reality check exposes enterprise adoption economic barriers

 Microsoft cancelled the majority of internal Claude Code licences across its Experiences...

Mastercard grows Africa network 45% as Nigeria leads digital payments surge

 Mastercard achieved a 45 per cent expansion of its Africa acceptance network in...

IMC

AI drives marketing automation market toward $81bn by 2030 – Report

The global marketing automation industry is accelerating rapidly as businesses increasingly...

MARKETING EDGE ONTV hosts Ayodeji Onabajo   this Wednesday

Nigeria’s marketing communications industry is set for another insightful television...


Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...