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Golden Penny lights up Lagos with food festival, strengthens consumer bond

Golden Penny turned Lagos into a hub of excitement and flavour as it hosted its Food...

Nigeria emerges as Glovo’s fastest-growing market

 Glovo announced at its Future of Commerce 2026 summit Wednesday that Nigeria emerged...

IMC

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...

Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...