Spotlight

LATEST NEWS

Nestlé Nigeria hosts stakeholders summit on nutrition and sustainable food systems

Nestlé Nigeria has convened government representatives, healthcare professionals,...

Choose Milk Campaign Launch: Federal government, partners urge Nigerians to prioritise real milk for healthier families

Senior government officials, nutrition experts, healthcare professionals, regulators,...

IMC

AI drives marketing automation market toward $81bn by 2030 – Report

The global marketing automation industry is accelerating rapidly as businesses increasingly...

MARKETING EDGE ONTV hosts Ayodeji Onabajo   this Wednesday

Nigeria’s marketing communications industry is set for another insightful television...


Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...