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Nestlé Nigeria’s $20m cassava switch: The financial case for local sourcing

Amid economic headwinds, soaring inflation, naira depreciation and mounting foreign-exchange...

John Ajayi’s legacy lives on as Industry Newspaper honours him among Top 50 Men of Impact

The true measure of a person’s contribution is often revealed long after they are...

IMC

John Ajayi’s legacy lives on as Industry Newspaper honours him among Top 50 Men of Impact

The true measure of a person’s contribution is often revealed long after they are...

Creative agencies must reinvent to survive AI disruption  – Obioma

As artificial intelligence (AI) takes an increasingly prominent role in advertising,...

Features

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge...

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always...

Beyond the big idea: Ifesinachi Okoli-Okpagu on the power of execution

In marketing, having a good idea is often celebrated as the hallmark of creativity....