Spotlight

LATEST NEWS

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...

IMC

WPP Media wins DoorDash’s global media mandate across 40 markets

WPP Media has secured a global media mandate from DoorDash, becoming the company’s...

Publicis West Africa names Paul Adewumi Regional Influencer Lead

Publicis West Africa has appointed marketing influencer and creator economy expert,...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...