Spotlight

LATEST NEWS

WalkHeartOn 10.0 highlights the power of purpose-led brand engagement

Power Oil’s WalkHeartOn has reached a significant milestone, completing 10 years...

Air France-KLM names Sequence Events U.S. experiential agency of record

Air France-KLM has appointed Sequence Events as its U.S. experiential agency of record,...

IMC

WARC lifts global ad-spend forecasts for 2026 and 2027

WARC has raised its forecasts for global advertising growth in 2026 and 2027, citing...

MARKETING EDGE Names Alhaji Abdul Samad Rabiu EDGE Industrial Leadership Icon of the Year

  What does it take for a businessman to earn the kind of recognition that...


Features

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s...