Spotlight

LATEST NEWS

Lola Ogunbote takes up senior operations role at Chelsea Women

Nigerian-born football executive Lola Ogunbote has been appointed Head of Football...

Nestlé and NBA announce multi-year international marketing partnership

Nestlé and the National Basketball Association (NBA) are entering a new, multi‑year...

IMC

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...

Stagwell moves to disrupt media market with new global agency

Stagwell has expanded its global media offering with the launch of Stagwell Media. Remarkably,...


Features

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s...