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LATEST NEWS

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...

IMC

Automotive ad  set for $57.2bn milestone as EV rivalry accelerates digital push

The global automotive advertising market is projected to hit $57.2 billion by 2030...

Beauty PR in Africa the ‘Glambrand’ way

By Bola Balogun Every few months, another global beauty brand lands in Lagos confident...


Features

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s...