Spotlight

LATEST NEWS

X Launches Creator Connect to Match Brands With Creators Using AI

X (formerly Twitter) has introduced Creator Connect, an AI-powered platform designed...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform into...

IMC

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

Samuel Heath takes creative command of Unilever’s global brand portfolio at Ogilvy

A fresh creative chapter is unfolding at Ogilvy as the agency has moved decisively...

Features

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...