Spotlight

LATEST NEWS

Fela Kuti becomes first African artist inducted into Rock & Roll Hall of Fame

Afrobeat pioneer Fela Anikulapo-Kuti has made history as the first African artist...

NIJ confers fellowship on Customs CG Adeniyi at special convocation

The Nigerian Institute of Journalism, NIJ, has conferred a fellowship on the Comptroller-General...

IMC

FG Directs ARCON, NBC to enforce strict discipline on 45-Day Ad payments

Alhaji Mohammed Idris, Minister of Information and National Orientation, has directed...

Nigeria Customs Service deploys Artificial Intelligence to strengthen revenue tracking, boost transparency, and enforce fiscal discipline

Nigeria’s revenue management architecture is entering a new phase as the Nigeria...

Features

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....