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LATEST NEWS

Deepfakes: Prepare before the crisis, experts tell Nigerian brands

Nigerian organisations must update their crisis plans, govern their own use of artificial...

The cost of keeping Nigeria’s payment data at home

Every bank transfer, card payment and digital wallet transaction generates information...

IMC

Akinwunmi challenges agencies to earn their place in the AI era

Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, has challenged...

AEF graduates 80, provides start-up equipment for sustainable businesses

Giving people fish may feed them for a day, but teaching them how to catch fish gives...


Features

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge...

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always...

Beyond the big idea: Ifesinachi Okoli-Okpagu on the power of execution

In marketing, having a good idea is often celebrated as the hallmark of creativity....