Spotlight

LATEST NEWS

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

OpenAI seeks dismissal of privacy suit as trust battle intensifies

There is a profound irony at the heart of OpenAI's current legal position. And it...

IMC

ARCON inaugurates awards committee to honour compliance and excellence in Nigeria’s Marcom industry

The Advertising Regulatory Council of Nigeria (ARCON) has taken a significant step...

Late John Ajayi Posthumously Honoured with GLG PR Power List 2026 Legacy Award

The Nigerian integrated marketing communications (IMC) industry stood united in a...


Features

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...