Spotlight

LATEST NEWS

Black Market sets new film screening record with 51,000 spectators at Lagos TBS

Nollywood has recorded a major milestone in large-scale cinema exhibition as crime...

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...

IMC

Black Market sets new film screening record with 51,000 spectators at Lagos TBS

Nollywood has recorded a major milestone in large-scale cinema exhibition as crime...

AI, ethics, human insight must shape marketing’s next chapter – Udeme Ufot

Udeme Ufot, MFR, Group Managing Director of SO&U,has urged professionals in Nigeria’s...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...