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Lobbying is a Public Relations function, not a criminal offence,  Says NIPR President

The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku,...

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....

IMC

Lobbying is a Public Relations function, not a criminal offence,  Says NIPR President

The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku,...

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....


Features

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...