Spotlight

LATEST NEWS

Glenmorangie Celebrates Craft and Culture in Lagos with Immersive Events

By Lola Wemimo Glenmorangie deepened its engagement with Nigeria’s vibrant whisky...

Henrique Braun named Coca-Cola’s next CEO

 Coca-Cola has selected Henrique Braun, its current Chief Operating Officer, to...

IMC

Industry leaders commiserate with MARKETING EDGE Group over the passing of Founder and Publisher, John Ajayi

Former President of the National Institute of Marketing of Nigeria and Founder of...

Johnvents Group extends its sympathies to MARKETING EDGE Group

Johnvents Group has expressed deep sorrow over the passing of the Founder and Publisher...


Features

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....