Spotlight

LATEST NEWS

ADVAN Needs Prayers – ARCON DG speaks on conflicting court judgments over OOH Regulation

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

IMC

02 Academy set to ignite December with its Close of Busyness Party

Lagos is about to pulse with renewed warmth as 02 Academy prepares to host the Close...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends far...


Features

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...