Spotlight

LATEST NEWS

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...

IMC

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...


Features

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation....

What disability representation means for Nigerian brands

Representation is more than an image on a billboard, it signals values, reflects...

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad...