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AAAN’s 53rd AGM sets stage for advertising’s next era as industry embraces reinvention

Nigeria's advertising industry is preparing for another defining moment as the Association...

Nigeria’s economic story is beginning to shift, says Prof. Adedipe

For much of the past two years, conversations about Nigeria’s economy have been...

IMC

AAAN’s 53rd AGM sets stage for advertising’s next era as industry embraces reinvention

Nigeria's advertising industry is preparing for another defining moment as the Association...

Farmers Insurance names Havas Media as new media agency of record

Farmers Insurance has named Havas Media as its new media agency of record following...


Features

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration,...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account...