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LATEST NEWS

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

X launches standalone XChat messaging app

 Recently,  X officially launched XChat recently, creating standalone encrypted...

IMC

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...


Features

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling...

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...