Spotlight

LATEST NEWS

‎Renowned entrepreneur Otubela announced as Chairman, The Industry Newspaper’s Top 50 Nigerian Companies of Impact

The Industry Newspaper, Nigeria’s premier publication on marketing, media, and...

NigerBev Limited appoints Chibueze Iwuoha as Portfolio Marketing Manager 

NigerBev Limited has appointed Chibueze “Eze” Iwuoha as Portfolio Marketing Manager,...

IMC

ARCON AIC 4.0: Experts call for smarter regulation as AI reshapes advertising

Nigeria’s advertising industry is entering a new phase as artificial intelligence,...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive...


Features

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing...