Spotlight

LATEST NEWS

Coca-Cola ushers in historic leadership shift as Henrique Braun becomes first Latin American to lead globally

The Coca-Cola Company has initiated a landmark leadership transition by appointing...

Iran threatens Microsoft, Apple, other U.S. tech giants

Iran’s Islamic Revolutionary Guard Corps (IRGC) has issued a fresh warning targeting...

IMC

Coca-Cola ushers in historic leadership shift as Henrique Braun becomes first Latin American to lead globally

The Coca-Cola Company has initiated a landmark leadership transition by appointing...

Marketing professionals converge in Lagos for ‘Brands & Banter’ industry event

Marketing professionals, brand strategists, and business leaders recently gathered...

Features

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...