Spotlight

LATEST NEWS

AXA Mansard launches ‘Culture of Care’ campaign to reposition caregiving as shared social value

AXA Mansard Insurance Plc has introduced its “Culture of Care” campaign, a new...

AXA Mansard’s “Culture of Care” campaign: When a fisherman’s folktale meets a philosophy of putting people first

AXA Mansard Insurance has launched a new 60-second “Culture Care” campaign that...

IMC

Udeme Ufot to Chair 2026 MARKETING EDGE ‘EDGE Awards’

The 2026 MARKETING EDGE EDGE Awards is set to take another significant step in its...

Microsoft tightens AI ad rules, demands greater transparency around synthetic content

Microsoft Advertising is placing greater emphasis on transparency as artificial intelligence...


Features

THE ARCHITECTS OF COMPASSION: How a Decade of Unbroken Consistency Built Nigeria’s Definitive Cultural Movement for Healing

There is a fundamental difference between a brand that enters a market to capture...

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria,...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...