Spotlight

LATEST NEWS

LaPRIGA 2025 lights up Lagos, celebrates a decade of excellence in PR

Lagos witnessed a grand convergence of influence, creativity and professional distinction...

Glenmorangie Celebrates Craft and Culture in Lagos with Immersive Events

By Lola Wemimo Glenmorangie deepened its engagement with Nigeria’s vibrant whisky...

IMC

LaPRIGA 2025 lights up Lagos, celebrates a decade of excellence in PR

Lagos witnessed a grand convergence of influence, creativity and professional distinction...

Industry leaders commiserate with MARKETING EDGE Group over the passing of Founder and Publisher, John Ajayi

Former President of the National Institute of Marketing of Nigeria and Founder of...


Features

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....