Spotlight

LATEST NEWS

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

IMC

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...


Features

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative...

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to...