Spotlight

LATEST NEWS

Indomie Launches Africa’s First AI-Powered Cultural Praise Poetry To Celebrate Mother’s Day

Indomie, Nigeria’s most loved instant noodle brand and a trusted household staple...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

IMC

NLNG change your story’ 2026 concludes with call for journalists to ignite a new era of digital storytelling

After three days of deep learning, bold conversations, and powerful reflections on...

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...


Features

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...