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LATEST NEWS

ARCON mourns passing of former chairman, Chief Olu Falomo

The Advertising Regulatory Council of Nigeria (ARCON) has announced the passing of...

The Elephant Has Fallen: MARKETING EDGE pays tribute to chief Olu Falomo

There are professionals who build careers. Then there are those who build legacies...

IMC

ARCON mourns passing of former chairman, Chief Olu Falomo

The Advertising Regulatory Council of Nigeria (ARCON) has announced the passing of...

The Elephant Has Fallen: MARKETING EDGE pays tribute to chief Olu Falomo

There are professionals who build careers. Then there are those who build legacies...

Features

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...