Spotlight

LATEST NEWS

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

Power Oil headlines MasterChef Nigeria to own the future of food culture and healthier cooking

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most...

IMC

OOH advertising moves toward smarter measurement as OAAA, Geopath push industry overhaul

The global Out of Home advertising industry is preparing for a major transformation...

AI drives marketing automation market toward $81bn by 2030 – Report

The global marketing automation industry is accelerating rapidly as businesses increasingly...


Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...