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NIPR inducts 415 new professionals@, charges them to champion Nigeria’s reputation, build public trust

The Nigerian Institute of Public Relations (NIPR) has admitted 415 new members into...

Rafael Oliveira takes helm as Heineken CEO, Chairman

Heineken has selected seasoned consumer goods executive Rafael Oliveira to steer...

IMC

NIPR inducts 415 new professionals@, charges them to champion Nigeria’s reputation, build public trust

The Nigerian Institute of Public Relations (NIPR) has admitted 415 new members into...

Marketing remains lifeblood of Nigeria’s beauty industry, says Rubelite Beauty Global CEO

Marketing has become the defining force behind success in Nigeria's increasingly...

Features

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...