Spotlight

LATEST NEWS

HBO Max dominates streaming sports as content share triples to 5% across platforms

 Sports programming now accounts for 5 per cent of content across leading global...

Nigerians shift from Binance P2P to Monica Cash for faster Bitcoin to Naira transactions

Nigerians involved in cryptocurrency transactions are gradually moving beyond traditional...

IMC

Tinubu celebrates Neliaku’s renewed tenure on global PR Alliance Board

President Bola Ahmed Tinubu has praised the President of the Nigerian Institute of...

Bunmi Oke at 62: Advertising amazon, mentor, brand visionary, unapologetic voice for women

In life, there are certain women whose influence cannot be measured merely by the...

Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...