Spotlight

LATEST NEWS

Uber partners Rivian on robotaxi, commits $1.25bn investment

Uber has announced a major partnership with Rivian to deploy thousands of autonomous...

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

IMC

WARC Effective 100 names  campaigns, brands, agencies setting  pace for results

No doubt, the results arrive with weight that  carry proof and more importantly,...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...


Features

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...