Spotlight

LATEST NEWS

BJAN commiserates with Marketing Edge over the passing of Publisher, John Ajayi

Brand Journalists Association of Nigeria (BJAN) has commiserated with Marketing Edge...

Lafarge Africa Plc premieres “Beyond Buildings” Campaign

Lafarge Africa Plc, a building solutions company and manufacturer of premium building...

IMC

The rise and rise of a relentless spirit: John Ajayi’s extraordinary journey from humble beginnings to lasting legacies

The story of John Olulope Ajayi, fnimn, NGE, was never one of privilege. It was one...

FirstBank powers Mainland Laffs 3.0 to light up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...