Spotlight

LATEST NEWS

LinkedIn promotes Daniel Shapero to CEO

 Microsoft announced on 22 April 2026 that Daniel Shapero, LinkedIn’s chief operating...

MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

 Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless...

IMC

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

Omnicom deepens AI alliance with Adobe to launch unified enterprise  model for CMOs

Omnicom and Adobe have significantly broadened their long-standing global collaboration...

Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...