Spotlight

LATEST NEWS

Custodian taps communications strategist, Toluwalase Bakare to lead corporate reputation

Custodian Investment Plc has strengthened its leadership bench with the appointment...

Shell names first Nigerian Executive Vice President, Country Chair as Elohor Aiboni takes charge of Nigeria operations

Shell has appointed Elohor Aiboni as Executive Vice President and Country Chair for...

IMC

Custodian taps communications strategist, Toluwalase Bakare to lead corporate reputation

Custodian Investment Plc has strengthened its leadership bench with the appointment...

Shell names first Nigerian Executive Vice President, Country Chair as Elohor Aiboni takes charge of Nigeria operations

Shell has appointed Elohor Aiboni as Executive Vice President and Country Chair for...


Features

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...

Speed without cultural intelligence creates noise

Every brand wants to be fast. React to trends in real time. Launch campaigns...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...