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Golden Penny Food Festival wins Edge Outstanding CSR Initiative of the Year

The Golden Penny Food Festival has been named the EDGE Outstanding CSR Initiative...

MARKETING EDGE celebrates Illyas Kazeem as Edge Brand Personality of the Year

When years of commercial thinking, brand building and business leadership converge,...

IMC

Golden Penny Food Festival wins Edge Outstanding CSR Initiative of the Year

The Golden Penny Food Festival has been named the EDGE Outstanding CSR Initiative...

MARKETING EDGE celebrates Illyas Kazeem as Edge Brand Personality of the Year

When years of commercial thinking, brand building and business leadership converge,...

Features

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s...

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...