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Omnicom, Publicis, WPP reach final showdown for Aldi’s £700m global creative account

Three of the world's biggest advertising holding companies,Omnicom, Publicis and...

Lucozade reshapes creative strategy

Lucozade has overhauled its creative agency structure by handing its masterbrand...

IMC

Omnicom, Publicis, WPP reach final showdown for Aldi’s £700m global creative account

Three of the world's biggest advertising holding companies,Omnicom, Publicis and...

Lucozade reshapes creative strategy

Lucozade has overhauled its creative agency structure by handing its masterbrand...


Features

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic....

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has...