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LATEST NEWS

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...

HASG activates AI and AfCFTA committees to drive Nigeria’s ad industry into new phase of continental growth

Nigeria’s advertising ecosystem has taken a decisive forward step as the Heads...

IMC

Lanre Adisa highlights HASG strategy driving industry toward policy readiness, continental opportunity

Nigeria’s advertising industry has begun taking deliberate steps toward preparing...

HASG activates AI and AfCFTA committees to drive Nigeria’s ad industry into new phase of continental growth

Nigeria’s advertising ecosystem has taken a decisive forward step as the Heads...

Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...