Spotlight

LATEST NEWS

WhatsApp tests paid subscription tier, “WhatsApp Plus

Meta has officially confirmed it is testing a paid subscription for WhatsApp called...

Meta develops an AI version of Mark Zuckerberg so 79,000 employees can interact with the founder who is otherwise unreachable

 Meta is building a photorealistic AI-powered version of CEO Mark Zuckerberg trained...

IMC

MARKETING EDGE  ONTV to host Ifeanyi Ugaoru this Wednesday

Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing...

NIPR Week 2026: How Kaduna is rewriting its own story

Kaduna State has long carried a narrative shaped by conflict and instability. But...


Features

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting...

How emotional sponsorships transformed Visa from payment processor into cultural force

 Nobody experiences profound emotion whilst processing a credit card transaction....