Spotlight

LATEST NEWS

‎Integrated Indigo bags Agency of the Year at 2026 National Spokespersons Awards ‎

Integrated Indigo Limited, a full-service marketing communications consultancy firm,...

Synergy in motion: MARKETING EDGE meets the minds behind Stanbic IBTC’s Brand and Marketing powerhouse ‎

Photo caption: From left to right: Lara Ibirogba, Consultant - Brand and Business...

IMC

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...

Features

OAAN at 41: Industry leaders confront debt, regulation and political neutrality ahead of campaign season

The Out-of-Home Advertising Association of Nigeria (OAAN) used its 41st Annual...

Why Nigeria’s distribution gaps demand  new marketing approach

Nigeria’s persistent distribution challenges across agriculture, healthcare...

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....