Spotlight

LATEST NEWS

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

No regrets after 45 years: Tunji Oyebanji reflects on 4 decades of leadership as he passes baton at 11 Plc

Few corporate careers span four and a half decades within a single organisation....

IMC

No regrets after 45 years: Tunji Oyebanji reflects on 4 decades of leadership as he passes baton at 11 Plc

Few corporate careers span four and a half decades within a single organisation....

MARKETING EDGE celebrates Joshua Ajayi at 40, honouring a visionary Publisher

As Joshua Oluwatimileyin Ajayi, publisher of Brand Communicator, celebrates his 40th...


Features

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...