Spotlight

LATEST NEWS

MARKETING EDGE thanks sponsors and partners for backing the EDGE Awards

MARKETING EDGE, the consumer-focused publication widely read across Nigeria's marketing...

Global advertisers move beyond hours as new models reshape agency remuneration – WFA

For global brands, the question is no longer simply how many hours an agency works,...

IMC

MARKETING EDGE thanks sponsors and partners for backing the EDGE Awards

MARKETING EDGE, the consumer-focused publication widely read across Nigeria's marketing...

Global advertisers move beyond hours as new models reshape agency remuneration – WFA

For global brands, the question is no longer simply how many hours an agency works,...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...