Spotlight

LATEST NEWS

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...

ARCON webinar spotlights Nigeria’s 2026 economic outlook as Muyiwa Oni  projects moderate growth

Economic realities shaping Nigeria’s business environment in 2026 came into sharp...

IMC

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...

ARCON webinar spotlights Nigeria’s 2026 economic outlook as Muyiwa Oni  projects moderate growth

Economic realities shaping Nigeria’s business environment in 2026 came into sharp...


Features

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...