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LATEST NEWS

FirstHoldCo closes ₦45bn private placement at N44.06; further strengthening FirstBank’s capital base

First HoldCo Plc (“FirstHoldCo” or “the Group”) hereby notifies the Nigerian...

FG launches digital switchover project, says it is strategic investment in national infrastructure

The Federal Government has described the Digital Switchover project as a strategic...

IMC

AB InBev taps Mondelez Chief Dirk Van de Put to lead as Board Chairman as new growth chapter unfolds

Global brewing giant AB InBev has ushered in a new phase of boardroom leadership...

Access to finance: FirstBank hosts SMEConnect webinar for SMEs, business owners

FirstBank,West Africa’s premier financial institution and financial inclusion...


Features

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...

Why Nigerian brands must think beyond search

For almost thirty years, one behaviour defined how businesses competed online. They...

Marketing leaders explain why cultural relevance has become the new currency for brands in Africa

For decades, the global marketing playbook followed a familiar pattern. Trends...