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LATEST NEWS

Escape the sameness trap and why “Augmented Intelligence” is the real secret to brand distinction

By Sam Adeyinka | Full-Stack Digital Marketing Specialist & Growth Strategist A...

New marketing professionals must move beyond campaigns to creating impact – Onaivi

Stephen Onaivi, Managing Director of MediaReach OMD, has charged emerging marketing...

IMC

New marketing professionals must move beyond campaigns to creating impact – Onaivi

Stephen Onaivi, Managing Director of MediaReach OMD, has charged emerging marketing...

Publicis completes $2.2bn LiveRamp acquisition, unveils AI growth platform

Publicis Groupe has completed its acquisition of data technology company LiveRamp,...


Features

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge...

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always...

Beyond the big idea: Ifesinachi Okoli-Okpagu on the power of execution

In marketing, having a good idea is often celebrated as the hallmark of creativity....