Spotlight

LATEST NEWS

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...

O’tega Ogra warns Government must act to curb digital misinformation risks

The Senior Special Assistant to President Bola Tinubu on Digital and New Media, Strategic...

IMC

O’tega Ogra warns Government must act to curb digital misinformation risks

The Senior Special Assistant to President Bola Tinubu on Digital and New Media, Strategic...

ARCON mourns passing of former chairman, Chief Olu Falomo

The Advertising Regulatory Council of Nigeria (ARCON) has announced the passing of...


Features

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...