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LATEST NEWS

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Meta cuts 8,000 jobs, reassigns 7,000 more to AI teams

Meta began notifying roughly 8,000 employees on Wednesday that they are being laid...

IMC

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

Seven in ten organisations now consider PR important to their go-to-market- Outcomes Rocket

A global survey of 858 marketing and public relations professionals conducted by...

Features

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....