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LATEST NEWS

Unilever swaps agencies for 300,000 influencers in global pivot

 Fernando Fernández calls it revolution. Traditional advertising agencies might...

Turkish Airlines appoints Şeker as Chairman of BoD, Olmuştur as CEO ‎

By Ralph Tathagata Turkish Airlines has implemented changes in its executive...

IMC

EMCOAN inducts Yinka Adebayo as Patron, strengthening industry push for Nigerian content growth, media collaboration

Nigeria’s broadcast and content ecosystem gathered fresh momentum as the Electronic...

Kanye West blocked from UK, Wireless Festival Headline Shows cancelled after Pepsi, Diageo withdraw support

British authorities have denied entry to American rapper Kanye West, a move that...

Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...