Spotlight

LATEST NEWS

Power Oil converts social listening into high-impact festive brand experience

Power Oil has closed the year with a compelling example of insight-led brand activation. ...

John Olulope Ajayi: The man who turned quotes into a compass for an industry

Some lives do not end. They echo. Late John Olulope Ajayi, Publisher and Chief...

IMC

John Olulope Ajayi: The man who turned quotes into a compass for an industry

Some lives do not end. They echo. Late John Olulope Ajayi, Publisher and Chief...

Creativity isn’t dead, it’s malnourished – Uduakabasi Akpan

Creativity is not declining, it is being starved. That was the central argument advanced...


Features

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand...

TECNO Commissions Babajide Sanwo-Olu Mini Stadium in Lagos, Deepening Commitment to Grassroots Football and Youth Development

Football remains one of the most powerful forces for unity in Nigeria, transcending...