Spotlight

LATEST NEWS

Real California Milk Appoints LERMA/ as Agency of Record

Real California Milk has selected LERMA/ as its agency of record following a competitive...

African startups attract $2.49 billion as investors back fewer, bigger deals

African startups raised $2.49 billion in the first nine months of 2026, as a stronger...

IMC

CANAL+, DSTV unlock fresh advertising opportunities for African brands at ‘Africa Forward’

Against the backdrop of Africa’s rapidly expanding digital audience and evolving...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...


Features

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...