Spotlight

LATEST NEWS

Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company's chief marketing officer, Lesya Lysyj, will be leaving after...

Kantar appoints Daniel Oseman Managing Director for West East and Central Africa

Kantar has strengthened its leadership structure across Africa with the appointment...

IMC

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...


Features

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....