Samuel Ayetutu has emerged as Lagos NIPR Chairman following the recent election of Mrs. Comfort Obot Nwankwo into the Council of the Nigerian Institute of Public Relations (NIPR).
This...
Publicis has secured the mandate to spearhead Mars’ global media vision as WPP loses another major account.
Mars Inc. has overhauled its global marketing operations and picked...
Publisher, Visionary, Trailblazer and Still Just Getting Started
In addition to a birthday, Marketing Edge is commemorating a significant legacy milestone today.
In honour of...
It didn’t happen overnight. Instead, it was a gradual process. This became very evident, though, when Mars transferred its $1.7 billion media account to Publicis, and Coca-Cola North...
In a landmark leadership transition, Mark Read, Chief Executive Officer of global media giant WPP, has announced his retirement after 30 years with the company.
He will officially...
Yanga FM, is leading a new wave in Nigerian broadcasting with Youth-Focused Pidgin Format.
Marvin Arimi, General Manager of Yanga FM and Max FM, made this assertion while offering ...
In a landmark leadership transition, Mark Read, Chief Executive Officer of global media giant WPP, has announced his retirement after 30 years with the company.
He will officially...
Yanga FM, is leading a new wave in Nigerian broadcasting with Youth-Focused Pidgin Format.
Marvin Arimi, General Manager of Yanga FM and Max FM, made this assertion while offering ...
By Ralph Tathagata
WPP Media has revealed that content creators will see a 20% increase in their revenue through ads, brand deals and sponsorships this year. The report...
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