Spotlight

LATEST NEWS

Ujunwa Chukwumah takes helm of Reckitt’s West Africa operations

Ujunwa Chukwumah has assumed the role of General Manager, West Africa, at Reckitt,...

Marketing Edge Summit 2026: Modernise without losing their cultural identity, Maureen Ifada challenges brands

Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers...

IMC

Ujunwa Chukwumah takes helm of Reckitt’s West Africa operations

Ujunwa Chukwumah has assumed the role of General Manager, West Africa, at Reckitt,...

Omotola: Brands cannot advertise their way to credibility without proof

A brand may command attention, dominate conversations and attract millions of views,...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...