Spotlight

LATEST NEWS

itel SUPER 26 Ultra Wins “Best Curved Display and AI-Powered Smartphone of the Year” at the 2025 Nigeria Technology Awards

itel has once again reinforced its leadership in accessible innovation with the itel...

‎MARKETING EDGE announces the passing of its Founder and Publisher, Mr. John Ajayi

‎MARKETING EDGE, Nigeria’s leading brand and marketing communications publication,...

IMC

Holiday shopping starts earlier as budget-conscious consumers drive digital-first Season

Global holiday spending is expected to push forward despite tighter budgets and economic...

WPP sees stronger recovery as global ad market repositions for digital growth

The global advertising market is regaining strength faster than earlier projections,...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...