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LATEST NEWS

Insight Redefini Group appoints Babatunde Olaifa as Group CEO

Returning to Where It All Began, Olaifa Sets Vision for the Future of Marketing Communications Insight...

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma: How do...

IMC

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

Coca-Cola harnesses consumer insights to drive faster innovation

Consumer insights have become one of the most valuable currencies in today's business...


Features

How do you fit the world into an Arden Square?

The question sits at the heart of every global brand’s World Cup dilemma:...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining...

Election spending may remain muted as brands drive media growth, says Nwagwu

As political activities gradually gather momentum ahead of Nigeria's next election...