Spotlight

LATEST NEWS

‎How JT Agency is redefining TEDx experiences in Africa

‎Africa is experiencing its boldest reawakenings - telling its own stories, rethinking...

Nigeria Regulator Says Qatar Airways Flight Return Was Precautionary, Not an Emergency

Nigeria’s aviation regulator said Saturday that a Qatar Airways flight from Lagos...

IMC

A vacuum no tribute can fill: John Tolulope Ajayi laid to rest in Ijan-Ekiti

John Tolulope Ajayi, the Founder and Publisher of MARKETING EDGE,  has been laid...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...


Features

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...