Spotlight

LATEST NEWS

Lafarge Africa to deploy modern tech in Sagamu and Ashaka Plant expansions for greener operations

Lafarge Africa Plc, a building solutions company and manufacturer of premium products...

Driving the future of creativity: Dentsu Creative SA ranks #5 in the Region

As the creative industry evolves rapidly, the expectations placed on agencies have...

IMC

Nigerian businesses must stop asking for permission – Tom Ilube

Tom Ilube CBE has challenged Nigerian businesses to move beyond celebrating their...

Neimeth Plc rebounds strongly, records N1.49bn pre-tax profit on pharmaceutical sales surge

Neimeth International Pharmaceuticals Plc staged a decisive financial turnaround...


Features

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...