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LATEST NEWS

Nwosu’s ‘stars don’t audition’ comment ignites fresh debate over agency pitching

A familiar fault line in Nigeria’s advertising industry has reopened, this time...

Meet MARKETING EDGE 2026 National Marketing Stakeholder’s Summit Panellist — Adekoye Abiola

Adekoye Abiola, Managing Partner and Founder of Imaginarium Marketing Communications,...

IMC

MARKETING EDGE ONTV hosts Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...

How QSRs found a home in Nigerian filling stations

Long before eateries became a familiar feature of filling stations across Nigeria,...

Features

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria,...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...