Spotlight

LATEST NEWS

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

IMC

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Fidelity Bank battles Rising interest pressure, still delivers N92.4bn Q1 profit

Fidelity Bank Plc has delivered a mixed but resilient first quarter performance for...


Features

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...