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Nigeria’s economic story is beginning to shift, says Prof. Adedipe

For much of the past two years, conversations about Nigeria’s economy have been...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

IMC

Farmers Insurance names Havas Media as new media agency of record

Farmers Insurance has named Havas Media as its new media agency of record following...

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...


Features

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive...

‎World PR Day 2026: Golden Age of strategic PR in the era of convergence

Every July 16 is celebrated globally as World PR Day. WPRD commemoration,...

The industry that cannot measure its most important asset

Here is a paradox at the heart of modern marketing. Creativity can account...