Spotlight

LATEST NEWS

MARKETING EDGE Group mourns with New Crystal Communications over  demise of loyal industry leader, Ben Ilo

The MARKETING EDGE Group has joined the rest of the Integrated Marketing Communications...

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

IMC

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

Advertising industry charts fresh growth path as NAC 2025 focuses on new imperatives

In the face of the ongoing economic challenges, Nigeria's marketing communications...


Features

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome....