Spotlight

LATEST NEWS

Nigeria leads the world in weekly AI usage as 91% of citizens embrace artificial intelligence

Nigeria has emerged as the country with the highest rate of weekly artificial intelligence...

BarkleyOKRP named PetSmart’s creative-media agency of record

PetSmart has appointed BarkleyOKRP as its integrated creative and media agency of...

IMC

Publicis Groupe lands LVMH’s Asia-Pacific media account

Publicis Groupe is set to take control of luxury conglomerate LVMH’s media operations...

Afanide Uwem calls for standardised pricing in Nigeria’s influencer economy

The growing influence of creators and influencers in Nigeria’s marketing ecosystem...

Features

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria,...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...