Spotlight

LATEST NEWS

The Devil Wears Prada 2” reignites the runway with record breaking box office debut

Two decades after the release of the original, The Devil Wears Prada 2 has stylishly...

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

IMC

Experiential marketing gains strategic ground as global value rises and Nigeria accelerates adoption

The global experiential marketing services market is steadily expanding as brands...

LASAA accelerates digital shift, deploys smart Portal, mobile app to reshape Lagos outdoor advertising ecosystem

The Lagos State Signage and Advertisement Agency has taken a decisive and forward-moving...


Features

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling...

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...