Spotlight

LATEST NEWS

WPP integrates Google Earth AI to bridge gap between digital behaviour and the physical reality

WPP has taken a significant step in redefining how brands understand consumers, becoming...

OpenAI names first-ever Managing Director for EMEA as regional demand surges

OpenAI has appointed Emmanuel Marill as its first Managing Director for Europe, the...

IMC

Wireless Festival Fallout: Industry experts speak on brand, sponsorship, celebrity partnership implications of Kanye West’s UK ban

The decision by British authorities to deny entry to American rapper Kanye West,...

SO&U at 36: From creative movement to enduring legacy

Thirty-six years after it first took shape in Lagos as a bold creative idea, SO&U...


Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...