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Nigeria manufacturing investment surges 102% as firms turn to local sourcing

Nigeria’s manufacturing sector recorded a 102.16 per cent increase in investment...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

IMC

Understanding audiences holds key to communication excellence – Victoria Uwadoka

Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability professional...

Glo serves off 2026 Ofala sponsorship with Youth Carnival 

Globacom on Wednesday served off its sponsorship of this year's edition of the Ofala...

Features

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence,...

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...