Spotlight

LATEST NEWS

FirstBank partners NTA, others on 2026 children’s day engagements to inspire future leaders

FirstBank, West Africa’s premier financial institution and the leading financial...

Diageo Nigeria’s Learning for Life: Empowering 157 youths as beacon for hospitality and tourism growth

Diageo Nigeria has formally graduated 157 young Nigerians under its Learning for...

IMC

Tinubu celebrates Neliaku’s renewed tenure on global PR Alliance Board

President Bola Ahmed Tinubu has praised the President of the Nigerian Institute of...

Bunmi Oke at 62: Advertising amazon, mentor, brand visionary, unapologetic voice for women

In life, there are certain women whose influence cannot be measured merely by the...

Features

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...