Spotlight

LATEST NEWS

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...

inDrive reaffirms long-term commitment to Nigeria’s mobility market

inDrive, an international company operating in the fields of ride-hailing, delivery,...

IMC

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...

Nigeria puts TV ratings on a digital track with new audience system  as AMS targets 60,000 households

Nigeria’s television industry is entering a new phase of audience measurement as...


Features

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing...