Spotlight

LATEST NEWS

Google bets on power, not just processors

 When Google announced its agreement to acquire Intersect Power for approximately...

When brands let Christmas speak for itself

Christmas advertising often lacks subtlety. Each year, social media feeds overflow...

IMC

Events, moments that defined 2025 as   year of conversations, decisions that shaped what comes next

The year 2025 unfolded as a defining chapter for Nigeria’s integrated marketing...

ADVAN sets stage for continental showcase as African Marketing Excellence Awards return in 2026

Nigeria’s advertising and marketing ecosystem is set for another moment of continental...


Features

More than a monument: How Lagos is turning culture into a tourism economy

There was no mistaking this for just another public artwork when the white-clad...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just...