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LATEST NEWS

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced the...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...

IMC

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced the...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...

Features

Marketers discovered AI can write ads, consumers discovered they can tell

 Eighty-two per cent of advertising executives believe Gen Z and millennial...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...