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LATEST NEWS

OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility

  As Nigeria edges closer to another election cycle, the out-of-home advertising...

Otedola commits over ₦600bn to First HoldCo, calls investment as generational bet

Billionaire businessman and First HoldCo Chairman, Femi Otedola, has disclosed that...

IMC

OOH industry and political campaign season: Ekechi charges OAAN on ethics, fair practice and democratic responsibility

  As Nigeria edges closer to another election cycle, the out-of-home advertising...

WPP gains 26% as turnaround plan shows E signs of recovery

WPP has recorded a sharp 26% rise in its London-listed shares after the global advertising...


Features

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across...