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How do you communicate in a highly regulated industry?

By Adetokunbo Modupe Communication professionals are trained to find opportunities...

NUFBTE opposes proposed beverage tax, cites threat to jobs, manufacturing

Amid mounting pressure over Nigeria’s proposed sugar-sweetened beverage tax, the...

IMC

NUFBTE opposes proposed beverage tax, cites threat to jobs, manufacturing

Amid mounting pressure over Nigeria’s proposed sugar-sweetened beverage tax, the...

WOO study: Private marketplaces command 75.7% of global programmatic DOOH spend

The World Out of Home Organization (WOO) has revealed that private marketplaces account...

Features

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence,...

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...