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Globacom to honour Obi of Onitsha at royal banquet

Globacom will host a royal banquet in honour of the Obi of Onitsha, His Royal Majesty,...

When gratitude meets great marketing: How Rite Foods turned a CEO’s birthday into a brand story

How a simple thank-you message became an opportunity to celebrate leadership, showcase...

IMC

Globacom to honour Obi of Onitsha at royal banquet

Globacom will host a royal banquet in honour of the Obi of Onitsha, His Royal Majesty,...

NUFBTE opposes proposed beverage tax, cites threat to jobs, manufacturing

Amid mounting pressure over Nigeria’s proposed sugar-sweetened beverage tax, the...


Features

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence,...

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...