Spotlight

LATEST NEWS

IXPL launches in Lagos, unveils flagship platform to power purposeful technology

A new technology solutions company, IXPL Limited, has formally announced its entry...

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

IMC

IXPL launches in Lagos, unveils flagship platform to power purposeful technology

A new technology solutions company, IXPL Limited, has formally announced its entry...

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...


Features

As AI makes marketing content easier, brands face a new battle for distinction

Artificial intelligence is changing the economics of marketing, enabling brands...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...