Spotlight

LATEST NEWS

Malta grants ChatGPT Plus access to citizens in groundbreaking OpenAI partnership

  OpenAI and the Government of Malta have announced what they describe as...

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

IMC

Social media ad revenue set to hit $640 billion by 2030

Social media companies are racing toward a new financial milestone, as global advertising...

MARKETING EDGE ONTV hosts Ayodeji Onabajo this Wednesday

At a time when agencies are battling shrinking budgets, rising operational costs,...

Features

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most...

Agencies are still pitching campaigns – but their clients need business solutions.

The demand for agency business solutions is reshaping the advertising industry....