Spotlight

LATEST NEWS

Your byline outlives the story, Vicky Abraham tells journalists

“Your byline outlives the story.” That was the powerful reminder delivered by...

X bets on video to bring commentary to life in latest update

X has launched a new feature called "React with Video," allowing users to respond...

IMC

Your byline outlives the story, Vicky Abraham tells journalists

“Your byline outlives the story.” That was the powerful reminder delivered by...

Peter Adesanya joins Chain Reactions Africa as Associate Director, digital & growth marketing

Digital marketing strategist Peter Adesanya has taken on a new leadership assignment...


Features

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights...

How Meta evolved its advertising proposition from manual control to AI-driven automation

 Meta transformed its advertising business from a manual targeting platform...