Spotlight

LATEST NEWS

Axxela’s 2025 Sustainability Report showcases strong performance across key indicators

Axxela Limited, a leading gas and power portfolio company in sub-Saharan Africa,...

Industry visionary Babaeko announced as Keynote Speaker for EDGE National Marketing Stakeholders’ Summit 2026

MARKETING EDGE, Nigeria's leading industry publication, is proud to announce that...

IMC

TPT International named among Africa’s leading PR consultancies in inaugural 2026 performance index

TPT International, one of Nigeria’s established strategic communications and reputation...

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...


Features

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...

Experts on redefining agency client relationships beyond campaign delivery

The days when an advertising agency could secure a client simply by producing...