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LATEST NEWS

‎Nsibidi Fables champions Africa’s creative and digital future

Creative technology, education and content studio, Nsibidi Fables, convened educators,...

X rebuilds Android app from scratch to speed up features and improve performance

X has finished rebuilding its Android app from the ground up after a year-long engineering...

IMC

ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising

The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition...

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Features

Nestlé is doing less, and that is its boldest strategy yet

The world’s largest food company just made its most counterintuitive move...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's...