Spotlight

LATEST NEWS

MIPAN, NBC host webinar on Nigeria’s Digital Switch Over, unveil plans for FreeTV Platform and National Audience Measurement System

The Media Independent Practitioners Association of Nigeria (MIPAN), in partnership...

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...

IMC

 Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation...

Brands must balance quick sales with long term value and local insight- Abiola

Chief Executive Officer of Imaginarium Marketing Communications and Vice President...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...