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LATEST NEWS

Accenture to acquire Whalar in move to expand creator economy capabilities

Accenture is deepening its push into the creator economy with the acquisition of...

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

IMC

NIPR Lagos PR Clinic explores pathways to building a successful public relations career

The June 2026 edition of the Lagos State Chapter of the Nigerian Institute of Public...

Coca-Cola harnesses consumer insights to drive faster innovation

Consumer insights have become one of the most valuable currencies in today's business...


Features

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining...

Election spending may remain muted as brands drive media growth, says Nwagwu

As political activities gradually gather momentum ahead of Nigeria's next election...

Don’t Leave Others to Tell Your Story; Tell It Yourself— Efe Obiomah

Fashion can shape visibility, influence and reputation in ways that go far beyond...