Spotlight

LATEST NEWS

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

NIPR takes PR to the Farm: Members visit minister Maiha’s livestock farm in Kaduna, pledge to champion food security

There is a particular kind of advocacy that does not happen in conference halls....

IMC

Coca-Cola beats market forecasts as strong demand lifts sales, profit outlook

Coca-Cola has delivered a stronger-than-anticipated start to the year, surpassing...

NIPR takes PR to the Farm: Members visit minister Maiha’s livestock farm in Kaduna, pledge to champion food security

There is a particular kind of advocacy that does not happen in conference halls....


Features

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...