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LATEST NEWS

MARKETING EDGE Names Alhaji Abdul Samad EDGE Outstanding Industrial Brand of the Year

  What does it take for a businessman to earn the kind of recognition that...

2026 EDGE Awards: Glovo Nigeria, Reni Onafeko, bag Digital Commerce Honours

Glovo, a leading multi-category technology company, has been recognised as the EDGE...

IMC

MARKETING EDGE Names Alhaji Abdul Samad EDGE Outstanding Industrial Brand of the Year

  What does it take for a businessman to earn the kind of recognition that...

Coca Cola revives holiday favourite as new flavours, functional drinks set to hit market

As the festive season approaches, Coca Cola is bringing back one of its seasonal...


Features

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...

The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s...