Spotlight

LATEST NEWS

Google reshuffles agency leadership to strengthen partner support

Google is strengthening its agency and partner operations across Asia-Pacific with...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

IMC

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

WPP taps Tyler Turnbull to lead global creative business from 2027

WPP has selected Tyler Turnbull, the outgoing global chief executive of McCann, to...


Features

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem...

From Heritage to Currency: Why Africa’s Cultural Wealth Still Isn’t Building African Wealth

In April 2024, Farooq Ore-Ogba rode into the Ojude Oba festival in Ijebu-Ode...

Nigeria @ 66: celebrating legacy brand whose brand promise still lives in its people

As Nigeria marks 66 years of independence, the country presents the curious...