Spotlight

LATEST NEWS

How Nigerian brands celebrated Workers’ Day 2026

Workers’ Day arrived with brands reminding Nigerians that rest still feels like...

Meta opens advertising platform to AI tools like ChatGPT, Claude, others

Meta launched Ads AI Connectors on 29 April 2026, enabling advertisers to create,...

IMC

Fidelity Bank bids farewell to Bammeke, celebrates years of strategic contribution

Fidelity Bank Plc has formally concluded a chapter in its boardroom as Morohunke...

Celebrating Mike Adenuga at 73: The architect of affordable calls, stronger family bonds, national pride

For a man like Mike Adenuga, his name will not simply appear in history, it will...

Features

How global markets drive business growth

 When Flutterwave processed cross-border transaction from Lagos trader selling...

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...