Spotlight

LATEST NEWS

EDGE National Stakeholder’s Summit, EDGE Awards Night hold this Thursday and Friday

MARKETING EDGE Publications Limited has announced the 2026 EDGE National Stakeholder's...

Havas Media Network appoints James Olney as global head of effectiveness

Havas Media Network has named James Olney as its new global head of effectiveness. In...

IMC

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising market,...


Features

Beyond  price tag: How procurement is reshaping  advertising business

For decades, procurement occupied a largely functional corner of the advertising...

How Nestlé is expanding women’s economic role in Nigeria’s dairy value chain

Across Nigeria’s dairy sector, women are gaining greater visibility in a value...

The rising tide of retail media amidst  struggle for wider business impact

Retail media is fast becoming a powerful component of the global advertising...