MARKETING EDGE Publisher to lead session at The Bigger Picture: This Is Lagos
By Felicia Nwosu
Publisher and CEO of MARKETING EDGE Publications, Mr. John Ajayi, will take the spotlight at The Bigger Picture: This Is Lagos, a two-day pre-launch event for Black At, dedicated to amplifying Black creative agency through the establishment of the African/Black Creative Fund.
Scheduled for November 20-21, the gathering promises to bring together visionaries and change-makers to celebrate and empower Black creatives globally. The publishing leader is set to moderate a fireside chat titled, “Why Advertising Was Created in Nigeria,” alongside Mr. Lolu Akinwunmi, Group CEO of Prima Garnet Africa, to explore the unique journey and evolution of Nigeria’s advertising industry.
Known as a leading force in Nigerian media and communications, the MARKETING EDGE chief has long been at the forefront of industry innovation, blending journalism with a commitment to promoting Nigeria’s rich cultural narratives. His professional journey spans over three decades, beginning in journalism where he earned a reputation for insightful reporting on business, advertising, and politics. Rising swiftly through roles at THISDAY and as a State House Correspondent, he demonstrated a keen eye for detail and an unrelenting commitment to impactful storytelling. His work as a journalist highlighted Nigeria’s intricate political and economic landscapes, paving the way for his later ventures in industry analysis and communications.
In 2003, the esteemed publishing executive embarked on a bold journey that would ultimately reshape Nigeria’s marketing and advertising sector by founding Marketing Edge Publications. His goal was not only to provide a platform for industry news but also to celebrate and uplift Nigeria’s marketing professionals and brands. His vision came to life in the EDGE Awards, now a flagship event recognized as one of the most esteemed awards ceremonies in the marketing calendar, honoring those who push boundaries and set new standards for excellence.
With a commitment to innovation, he has expanded Marketing Edge beyond print to include digital, broadcast, and out-of-home platforms, establishing it as a comprehensive, multimedia brand. Marketing Edge On TV, launched in partnership with TVC and WAP TV, brought industry insights to an even wider audience, blending traditional journalism with a modern broadcast approach.
Admired for his resilience and ability to navigate and evolve with the changing media landscape, this media leader has received numerous accolades. His induction into the Nigerian Guild of Editors, along with awards from the Nigerian Union of Journalists and the Brand Journalists Association of Nigeria, reflect his contributions to journalism and his role in advancing brand journalism as a respected field in Nigeria. His dedication and strategic leadership have earned him immense respect and admiration across the advertising and marketing sectors, making him a trusted figure whose insights are highly valued.
As The Bigger Picture: This Is Lagos approaches, the Marketing Edge publisher’s role as moderator for the fireside session reaffirms his influence as a thought leader. He will engage in an in-depth conversation on the foundational moments of Nigeria’s advertising industry and its evolution into a global force. Through this discussion, he continues his mission of educating and inspiring a new generation of marketers, advertisers, and creatives, emphasizing the power of storytelling and cultural authenticity in building lasting, meaningful brands.
As he leads this pivotal discussion, he continues to champion the stories, achievements, and potential of Nigeria’s creative and advertising industries, further establishing himself as a guiding force for the sector’s future.
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