MARKETING EDGE on TV hosts Femi Adelusi tomorrow @ 11:30am

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this Wednesday feature Femi Adelusi, the Founder and Group Chief Executive Officer of Brand Eye/Mediaplus, a leading full-service planning, buying and optimization agency based in Lagos. He is also the current President of Media Independent Practitioners Association of Nigeria (MIPAN).

The programme, which goes live on TVC DSTV Channel 418, is a unique TV programme featuring brand news, brand in-focus and industry conversation.

This Wednesday’s episode will be featuring the visionary leader, who uses the approach of better thinking which leads to better results, and deliberately seeks campaign insights that improve outcomes for its clients.

The conversation will also focus on media buying, planning and optimization outlook for brands, including opportunities and challenges in the New Year. The insightful and exclusive market intelligence conversation promises to help brand owners, industry players and other relevant stakeholders in the hotly competitive Nigerian marketing and advertising eco-system navigate the new normal.

Before setting up his own agency in 2015, Femi was at various times the Head, Media and Marketing Communications at Guinness Nigeria; Integrated Marketing Communications Manager, Coca-Cola Nigeria; Director, Media Planning & Strategy at MediaReach OMD, and Client Services Manager at Tequila Nigeria Ltd.

Perhaps, the widest window into Femi’s revolutionary and adventurous mind is through a thought-provoking and insightful comment credited to him: “Best does not exist; there is no state of perfection.”

According to Femi, “Current results and outcomes are transitional. Everything can be improved upon passion.”

Join us this Wednesday, @11.30 am, for another interactive and engaging conversation with our guest, Femi as he takes us through the journey of the Nigerian Media Advertising Agency activities in the out-gone year 2020, the agency’s projections for the New Year as well as taking a profound and creative view on the media buying and planning sub-sector.

It promises to be a half hour of educative and entertaining time together with our esteemed audience.


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