All Spirit Diageo Move Brands to Drink-House, STB McCann

All Spirit Diageo Move Brands to Drink-House, STB McCANN

Diageo brands resident within Nigeria subsidiary Guinness Nigeria Plc operations has moved all its spirit offerings to STB McCann.

The Diageo’s spirits strategic business unit was created about four years ago to drive Diageo’s business in Nigeria, which is critical to the success of Diageo’s operations in Africa.

The ambition of doubling profit on premium spirits and creating an integrated total beverage alcohol business category is fast-paced with multiple competitors, an emerging route to market structure and evolving hostile competition environment especially in the RTD (ready to drink) segment that gave life to Guinness recently.

STB McCann has emerged as a drink powerhouse with the residence of the No.1 drink brand Coca-cola moving to the Opebi location recently.

Brands on the trail includes Baileys, Smirnoff, Black Label, JB, Ciroc and many more