MARKETING EDGE on TV hosts Badejo-Okusanya today
By Felicia Nwosu
MARKETING EDGE ONTV will this week be hosting an accomplished public relations expert, Yomi Badejo-Okusanya, the Lead Partner, CMC Connect LLP.
The renowned public relations icon who is our guest on the Industry Conversation segment of the programme, will be providing both professional and comprehensive exploration of the key challenges and opportunities facing the Nigerian public relations space in the modern era.
The exclusive interview segment will be featuring the concluding part of the conversation which started last week on the programme.
YBO as he is fondly called by admirers, will also be providing wealth of insights on the growth outlook of Nigerian PR space alongside some of the noticeable dynamics or shifts across the marketing landscape in the recent time.
Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.
Yomi Badejo-Okusanya FNIPR , is a consummate Public Relations practitioner with over 30 years’ experience covering advertising and marketing. Although his degree is in History from the University of Benin, he is also a Fellow of the National Institute of Marketing, Nigeria.
YBO has helped shaped the path of Public Relations consulting in Nigeria by pioneering the practice of perception management in the sector. As the Lead Partner of CMC Connect LLP (Perception Consulting) which he founded in 1992. He successfully led the business in securing the most coveted affiliation from the 3rd largest global Public Relations network, BCW. CMC Connect LLP operates in 4 major service areas which are Public Affairs, the Digital PR, Strategy & Intelligence and Brands & Corporate.
YBO’s experience cuts across corporate communications, government relations, marketing public relations, financial public relations and crisis management which has seen him consult for many organizations and governments, such as, the first female elected President in Africa, Her Excellency Ellen Johnson-Sirleaf of Liberia.
He became a recipient of the prestigious Public Relations Golden Eagle Award as the Most Outstanding Public Relations Person of the Year 2010. He was the first recipient of the Bob Ogbuagu Leadership Award (2017) for positively impacting the Nigerian PR profession and inspiring younger practitioners. He was inducted the Brandcom Awards Hall of Fame in the year 2021, ICCO PR Hall of Fame 2021 and also received the Global Alliance Global ICON Award 2022. Most recently, he was named the PR Powerlist ICON of the Year 2023 by GLG Communications.
YBO is a two-term Chairman of the Nigerian Institute of Public Relations (NIPR) and was a member of its National Governing Council. He became the Secretary-General of the African Public Relations Association (APRA) in 2011 and in December 2016, he was also appointed a board member of the International Public Relations Association (IPRA) for 2017 and 2018. He went on to serve as a two-term president of the Africa Public Relations Association (APRA) from 2016-2023. He currently chairs the West African Group of the Public Relations Consultants Association (PRCA).
As a veteran in the field of public relations, YBO is passionate to bring Africa into the mainstream of global Public Relations practice, especially through his emerging non-governmental organization, Affirmative Public Relations Africa.
In recognition of his immense contribution to the profession in Nigeria and Africa, His Royal Majesty Oba (DR) Adedapo Adewale Tejuoso, Karunwi III, the Osile Oke Ona Egba, in February 2023, conferred on him the traditional title of Bobakede of Oke Ona Egba, and on his lovely wife Oyinkan, the Erelu Bobakede.
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