MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi

Foremost brand-focused, marketing and advertising television programme, MARKETING EDGE on TV, will be hosting the Chief Executive Officer/ Chief Creative Officer of X3M Ideas, and President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, tomorrow, Wednesday, 16 August, 2023, on TVC News, DStv Channel 418 at 12:30 pm.

The programme, which is a 30-minute potpourri of industry gist, events and conversations, will be rebroadcast on Thursday on WAP TV at 9:30am.

In this interview, the newly elected president of the International Advertising Association (IAA), Nigerian Chapter, would be continuing his conversation centered on his organisation’s win at Cannes Lions Festival 2023, and his future ambition.

Mr. Babaeko is a highly respected creative mind in Nigeria’s advertising industry, with more than two decades of experience in the business of brand management and communication. He has strategically and purposefully put the country’s integrated marketing communication sector on the global map by being the first Nigerian to win Cannes Lions Festival of Creativity Awards in France.

Founder and CEO of X3M Ideas, Nigeria’s leading creative agency, Mr. Babaeko has been involved in the creation and development of some of the most outstanding campaigns in the nation’s creative space.


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