MARKETING EDGE on TV hosts Adedeji tomorrow

By Felicia Nwosu

Leading brand-centric, advertising, and marketing television programme, MARKETING EDGE on TV will be hosting Lola Adedeji, a seasoned entrepreneur, founder and CEO of CURLLA Luxury Salon tomorrow, Wednesday, on TVC News DStv Channel 418, at 12:30pm and WAP TV at 8pm. There will also be a repeat broadcast of the programme on WAP TV at 9:30am on Thursday.

In this weeks’ episode, the TV programme, which has three segments namely, Brand News, Brand in Focus, and Industry Conversation will be having the concluding part of Lola’s interview which started last week. The quintessential corporate Amazon who is influencing some major sectors of the economy, especially in the hair beauty segment of the beauty Industry, will be speaking on CURLLA, her newly established luxury salon.

CURLLA was introduced into the Nigerian market to provide a unique and unparalleled beauty experience, with focus on personalization, exclusivity and exceptional craftsmanship. Miss Adedeji is also using the brand to mitigate some of the challenges faced by the segment in order to sustain market relevance and growth.

The innovative forward thinker is also the CEO of TL Global and several other companies. She is an astute and dogged entrepreneur who has been blazing a trail across various sectors of the economy. This includes the setting of Amber Energy Drink, a premium brand that kicked off at the most trying times when the coronavirus pandemic that posed a serious threat to humans was at its peak. She emerged and made an immense impact by igniting hope for recovery and strength.

Ms. Adedeji is a product of Ivy League schools. She is responsible for developing strategic direction and building equity for the Amber Energy Drinks Limited flagship brand since its launch in 2020.

She is passionate about administrative projects and strategies that deliver solutions, growth, and projections for the Amber brand in the competitive energy drinks market.

Ms. Adedeji is an entrepreneur with interests in FMCG, real estate, Fashion & Lifestyle. She is an outstanding Amazon that has worked her way up the corporate ladder despite the challenging business environment.


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