MARKETING EDGE holds fireside conversation this Friday

Poised to radically and strategically position for continued market leadership and dominance, MARKETING EDGE, Nigeria’s leading  marketing and advertising publication has concluded plans to hold a one-day intensive fireside conversation  with notable practitioners in the integrated marketing communications industry as discussants and panelists.

The conversation themed; STRATEGIC POSITIONING IN A COMPETITIVE MARKETING ENVIRONMENT; CHALLENGES & OPPORTUNITIES FOR MEDIA PRODUCTS IN THE AGE OF NEW NORMAL holds 5th February, 2021 at the conference  room of Protea Hotel, Alausa, Ikeja between 9am – 5pm. The roundtable discussion, second in the series, is coming at a critical period of re-engineering and restructuring at the foremost publication outfit. The conversation heralds a promising year that has started with exploits and successes in the business of its media publications and PR subsidiary, MEDIA EDGE.

Leading the conversation on varieties of industry related issues and topics are Messrs Tunji Adeyinka, Group Managing Director, Republicom Group; Dolapo Ogunbambo, Associate Director, Strategy& Innovation, Starcoms Media Perspectives; Chris Ogunlowo, Creative Director, SO&U; Lekan Otufodurin, MD Media Career Development Network(MCDN)  and  Ozone Mbanefo, Managing Director/CEO, 02 Academy.

Dropping the hint during the week, Publisher/CEO, MARKETING EDGE, Mr. John Ajayi said in a statement that the decision to organize the conversation, which is solely for the employees of the company and its internal publics was informed by the need to fire up the creative and innovative instincts of its entire work force as the media group reposition for a more robust and radical brand journalism practice in Nigeria like never before.

Specifically, Ajayi noted that the year 2021 promises to witness more value additions and outstanding product offerings from the multi-media channel platforms of MARKETING EDGE. These platforms include: MARKETING EDGE Publications[print], MARKETING EDGE ON TVMARKETING EDGE Online, MARKETING EDGE Daily Newsletter and the latest innovative News headlines on LED billboards. All of these, Ajayi reckoned were aimed at promoting the brand idea while expanding the frontiers of marketing and advertising knowledge in a manner that has never been witnessed before in contemporary brand journalism landscape.

“Our cardinal goal this year is to beat ourselves to our own game if you like. We want to disrupt the market so that we can reset the rules, this has made a fireside conversation inevitable,” disclosed the Publisher.

He hinted also that the conversation specifically targets the company’s workforce because they represent the industry frontier force and foot-soldiers, hence the necessity to imbue in them the immense capabilities and multiple competencies to engage and tackle the market battles ahead.

Similarly, he said the forum would enable the staffers share market insights with the invited industry gurus while creating another form of bonding and interaction between the group and its stakeholders.

Ajayi enjoined industry players to channel their feedback and expectations to the media organization such that will further promote and boost the business of brand management and the management of brand business in Nigeria.

He also commended its teeming readers, subscribers and viewers as well as advertisers and patrons for their continued loyalty, patronage and support over the years, noting that much more is expected from them in the New Year.


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