MARKETING EDGE 2nd Quarterly Virtual Summit holds this Friday

The much awaited second edition of MARKETING EDGE virtual Summit will hold this Friday the 25th of June 2021.

The Summit, which has been the talking point in the Integrated Marketing Communications industry, promises to be as educative and enlightening as ever. To this end, a robust panel of industry savvy, intellectually sound and experienced speakers/coaches have been put in place to lead the discussions.

The Summit, billed to hold virtually on Zoom between 9:00am and 3:00pm, has two sessions each focusing on different contemporary topical issues in the industry. Each of the sessions will have a panel of speakers who are respected industry thought leaders across the broad spectrum of the marketing communications sectors.

The topics for the Summit are: “Winning in The Digital economy: The Purpose Question and How to Win Reluctant Consumers” and “Digital Advertising Versus Traditional Media: the Conversion Rate Challenge”.

Speaking on the topic, “Winning in the digital economy: The Purpose Question and How to Win Reluctant Consumers” are: Feyi Olubodun, Founder and Managing Partner, Open Squares Africa – Lead Discussant; Franklin Ozekhome, Strategy and Planning Director, Insight Publicis; Sherif Lanre Akinpelu, Strategy Lead, SPV Communications; Emeka Obia, Lead, Strategy and Planning, Leo Burnett; Ofureh Jennifer Odigue-Abhulimhen, Head, Strategy & Digital Transformation, Webcoupers; Adedeji Adeleke, leads planning and strategy, Noah’s Ark. This session will be coordinated by Akin Adeoya, Chief Executive Officer Marketing Mix & Company.

The panelists for the second session are: Promise Oduh, Business Director OMD; Ajayi Eyitayo, Business Lead, Digital, mediaReach OMD; Dayo Adefila, Head, Digital Marketing Africa, PZ Cussons; Dotun Babatunde. Head of Digital Marketing, Olam Nigeria; Ose Osundeko, Group Head, Digital Marketing, Fidelity Bank PLC- Lead Discussant; Damilola Abodunrin, Business Lead, iProspect; Temitayo Ige, Brand Manager- Digital (Central, East & West Africa), Beiersdor; Omokehinde Thomas- Lead Digital Business, The REDWOLF Company; Dolapo Ogunbambo , Director, Strategy and Innovation Starcom Media Perspectives and Nkem Anyabiuke, Head, Media Buying & Control, PHD Nigeria. The session will be coordinated by Maria Ogaziechi, Associate Director Trading and Investment Management Media Fuse Dentsu Aegis.

Some of the panelists have also joined in building up the momentum for the event. Sherif Lanre Akinpelu wrote on his Instagram handle, “It is a date guys. You should save the date too (Friday June 25th 2021).”

Emeka Obia said, “A great pleasure to be on an esteemed panel with some of the creative minds driving transformational growth in the digital economy across Africa”. He asked his Instagram followers to “Save the date, family. Looking forward to this”.

“There will be lots of important nuggets and wealth of experience to share across industries and professional disciplines. Keep a date with @marketingedgeonline on their 2021 Edition of the IMC Quarterly Virtual Summit taking place this June,” said Franklin Ozekhome.
And Temitayo Ige is “Excited to be joining several other marketing professionals at the @marketingedgeonline Quarterly Summit”.

Meanwhile, John Ajayi, the convener and managing Director, MARKETING EDGE has said the idea of the Summit was borne out of the commitment to agenda-setting goals of the organisation and the need to bring the industry together to discuss topical issues of interest.

“As an agenda-setting publication, stakeholders expect much from us especially at this critical time. This is our little way of stimulating meaningful and result-oriented conversations in the IMC as it recovers from its myriad of challenges. It is also a way of accomplishing our self-appointed task of promoting the brand idea,” he said.

He assured that the forthcoming second Summit would undoubtedly be an improvement on the maiden edition, as judging from the multiple topics being looked into clearly indicate that the scope of the Summit has been widened.


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