Loeries extends deadline for entries

The organizers of the 2018 Loeries Awards have extended the deadline for the submissions of entries for the awards to May 31, 2018.

The deadline was extended by two weeks in order to accommodate more participants for the forth-coming awards in Durban, South Africa.

Chief Executive Officer, Loeries Awards, Mr. Andrew Human said, the extension period would afford various agencies that are yet to be part of the event to do so, but, however, stressed that a 10% late fee will be applied to all entries received after the original deadline of May 15.

Human said: “The Loeries rewards the best work in the brand communication industry across our region. All work that engages consumers is eligible and anyone involved in marketing, advertising and communication can submit their work.”

According to him, this year, the Loeries is including points for Finalists in its Official Rankings for the first time, noting that in previous times, the organizers of the award only awarded points for Bronze awards and above.

“Ten Finalist points will be equivalent to one Bronze award, and Finalist points will be capped to a maximum of 30 Finalists – equivalent to 3 Bronze awards. This allows for better recognition of small agencies and ranking across the countries in our region.” he said.

He further pointed out that there is a strong focus on the development of young talent, with the Facebook Challenge for students in its second year and Brand South Africa; supporting the Young Creatives Award for the first time in 2018.

The Loeries are Africa and the Middle East’s premier award that recognises rewards, inspires and fosters creative excellence in the advertising and brand communication industry, and represent a benchmark for quality.

The new ranking system is a significant opportunity for smaller agencies and countries to improve their overall creative output and gain a place on the rankings ladder.

Creative Week takes place in Durban from August 16-19, 2018 and includes MasterClasses, the DStv Seminar of Creativity, Student Portfolio Day, Brand South Africa VIP Brunch, awards ceremonies and many networking functions.


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