Tag: Covid-19

Five key consumer trends brands can leverage for impact

Even though COVID-19 is now safely in the rear-view mirror of the global economies,...

Why marketers need to redefine marketing post-covid

By Zion Rufus Looking at the current 'new normal' situation across the world,...

Google commits $29 Million to tackle misinformation and fake news

  Google has announced that the company will be committing €25 million...

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This is...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...

Budweiser, Pepsi, Coca-Cola sit out Super Bowl LV, divert ad spend

  Budweiser has announced that the brand will not be advertising during the...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

Coca-Cola launches Christmas marketing campaign, celebrates 100 Years of Christmas Ads

Coca-Cola is launching its Christmas marketing campaign, for the first time, without...

IAA launches global campaign to drive economic revival after COVID-19

International Advertising Association (IAA) has launched a global campaign to make...

Airtel begins renovation of LUTH’s Infectious Disease Centre

Airtel Nigeria has commenced the refurbishing and equipping of the Infectious Disease...