Jumia

2025: A year defined by strategic partnerships, industry-shaping collaborations

As 2025 draws to a close, Nigeria’s business, technology, and marketing ecosystems...

Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030

Nigeria’s e-commerce sector is accelerating at an unprecedented pace, with projections...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

GTCO marks 15 years of autism advocacy with a pan-african conference: “from awareness to action”

Conference kicks off in Lagos Guaranty Trust Holding Company Plc (GTCO) is set to...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

MTN outlines bold 5G expansion plans at swish fusion summit

MTN Nigeria took center stage at the Swish Fusion Tech and Media Summit in Lagos....

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

Jumia’s new initiative: Buy Now, Pay Later solutions set to launch

By Joseph Ekeng In a bid to revolutionize the consumer experience, Jumia...

Jumia’s customer base shrinks as inflation erodes consumers’ purchasing power

By Joseph Ekeng Africa's leading e-commerce giant, Jumia, has unveiled...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...