JCDecaux introduces DOOH 3D anamorphic experience
JCDecaux South Africa has launched an Out-of-Home (DOOH) campaign in a 3D anamorphic experience for brands and advertisers. The company said it’s activating its 4×8 meter P4 with Deep Motion Digital screen at Sandton City shopping centre.
According to JCDecau, “anamorphosis” or “forced perspective”, when played through the company’s Deep Motion Digital 3D display, creates the illusion of having 3D depth when viewed from certain angles.
Commenting, Lélanie Butler, Innovation and Projects director, said: “We are excited about the new creative opportunities our 3D Deep Motion Digital anamorphic display offers brands and advertisers to push the creative boundaries to connect with consumers. As we roll out additional indoor and roadside 3D displays, we seek dynamic ways to positively impact campaign outcomes through immersive visual experiences.”
According to a study by Kantar, “Creative quality is the single biggest driver that explains growth on brand exposure, contributing up to 50% to campaign salience.”
JCDecaux South Africa believes that its 3D Deep Motion Digital anamorphic displays will increase engagement and emotional relevance by providing consumers with large colourful creative that can be easily captured and shared instantly.
The company noted that as it continues to grow its 3D Deep Motion Digital anamorphic display network, it will collaborate with customers and brands, from the creative design stage all the way to the data-led media strategy, to deliver campaigns that draw consumers’ attention and help generate brand equity and revenue.
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