Tag: DOOH

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

W Group launches global first real-time AI programmatic DOOH platform

W Group Holding transformed the advertising landscape this week in Dubai, launching...

Elev8media launches iconic “Lekki Gateway 2.0”, redefines consumer engagement

Elev8media Advertising Limited, a pioneering force in the realm of outdoor advertising,...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...

Digital OOH increases ROI, accountability – Eguridu

By Ibidunni Banjoko Tony Eguridu, General Manager at Michael Angelo Media Ltd, one...

Brands taking OOH campaign to next level 

By Abimbola Mohammed Out-of-Home advertising is currently the dominant segment in...

JCDecaux introduces DOOH 3D anamorphic experience

JCDecaux South Africa has launched an Out-of-Home (DOOH) campaign in a 3D anamorphic...

OAAN, ICL partner on audience measurement for out-of-home sub-sector

To enable advertisers plan more effective and efficient outdoor campaigns with new...

Expert tasks advertising practitioners on digitalisation

As digitalisation continues to sweep through the advertising landscape, and as 5G...

Primedia Outdoor launches its largest LED

Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia...