Industry titans, gladiators laud MARKETING EDGE’s innovative disruption
By Oghale Mafuru
Industry Titans and gladiators from different sectors of the economy have endorsed and extolled the MARKETING EDGE team for pioneering groundbreaking initiatives that inspire innovation, creativity, and excellence across all sectors of the value chain.
Speaking separately at the maiden edition of the MARKETING EDGE Hall of Fame held at the prestigious Radisson Hotel, Ikeja Lagos, the highly distinguished professionals lauded the team for being at the forefront of disruptive brand journalism in Nigeria through creative and innovative solutions.
Dr. Biodun Shobanjo, father of modern advertising, and Chairman of Troyka Holdings Limited while commending the team for its novel ideas that heralded an incredible shift in brand reportage, said: “I want to thank John and his team for the wonderful job that they have done. You can see that there is a constant effort to improve on the product quality, content and what they bring to the table generally. They went to television as well and collaborated with TVC. I think one needs to give this guy a lot of credit”.
One of the iconic amazons of the advertising industry, Chief Executive officer of Ladybird Limited and past president of the Association of Advertising Agencies of Nigeria, Mrs. Olubumi Oke lauded MARKETING EDGE for always being at the forefront of breaking new and noteworthy grounds that have contributed immensely to the growth of the industry.
“I want to commend MARKETING EDGE for the pioneering role. Putting up a hall of fame, that says something, especially in the days and age where everything goes into the internet of things” she said.
Former Registrar of the Advertising Practitioner Council of Nigeria, APCON, Alhaji Bello Kankarofi while recounting past work relationship with the publisher and CEO of MARKETING EDGE magazine, Mr. John Ajayi, stated: “I am part of the history of the formation of MARKETING EDGE and this dates back to many years when I became the Chief Executive for APCON. Prior to that, I had a little relationship with the publisher himself, when I was Chairman of Kano Pillars, he gave me wonderful support. Then he had not started MARKETING EDGE. So, what I did when I came into the office was, I invited him and I told him to do something that I will support him. Today I am happy he is bigger than me and doing very well”.
On his part, Group Chairman of Mutual Benefits Assurance Plc, Dr. Akin Ogunbiyi said: “I want to appreciate MARKETING EDGE. What you have done today is proof of one thing; that you have come to stay. I am excited about it. Everything MARKETING EDGE is doing; this is the climax of it.
“Yes, I believed you before but I believe you more now” he concluded.
Meanwhile, Publisher/ CEO, MARKETING EDGE, Mr. John Ajayi in his welcome speech at the event reaffirmed the company’s relentless pursuit for excellence, innovation, and creativity in the fulfillment of its corporate mandate of promoting the brand idea and expanding the frontiers of the advertising and marketing communication industry.
In his words: “MARKETING EDGE, a leading source of news and insights on the business of brand management and the management of the brand business, initiated the MARKETING EDGE hall of fame as further proof of our commitment to our payoff line of promoting the brand idea.
“For over ten years, in the near two decades of our exciting sojourn in the special genre of brand journalism, we have impacted greatly in expanding the frontiers of marketing and advertising knowledge while not losing focus for the national political economy.
“As a vanguard media organisation, we have constantly and consistently made innovation the cornerstone of our operation. We have engaged robustly with industries using innovation as a compelling unique selling point in the age of the fast dwindling fortune of the print industry”.
MARKETING EDGE has been at the forefront of innovation and novel initiatives. Having started as a bi-monthly publication, the company has diversified into an array of other media offerings such as online, LEDs, and television. In addition to this, the company pioneered the widely acclaimed quarterly summit, the MARKETING EDGE Hall of fame after several years of organizing its MARKETING EDGE Awards of Excellence.
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