When news filtered in that Lagos was set to host Africa’s first-ever electric powerboat race, it came as no surprise. This is a city known for breaking boundaries and setting the pace for what’s possible.

But when Teksight Edge was named the Stakeholder and Digital Partner for the E1 Lagos GP, the feeling was different: a mix of excitement, responsibility, and quiet confidence. We knew this wasn’t just another event. It was history in motion, and our job was to make sure the world saw it that way.

The Challenge

E1 Lagos GP was the first of its kind on African waters – a new sport, a new technology, and a new story to tell. Our task was bigger than visibility; it was about turning curiosity into connection.

“How do you explain electric powerboats to a market that has never seen one?” “How do you make sustainability and clean marine technology exciting?” And how do you get leading Nigerian brands to see themselves in a story that’s never been told before?

Every message had to educate, entertain, and inspire. That’s where digital came in – the bridge between global innovation and local emotion.

ALSO WATCH MARKETING EDGE ONTV

The Teksight Approach

As the Sponsorship and Digital Partner for the E1 Lagos GP, we knew this wasn’t going to be just another campaign. It was an introduction to a new sport, a new idea, and a new way of seeing Lagos. The challenge wasn’t only to tell people that Africa’s first electric powerboat race was coming; it was to make them care. And that meant going beyond publicity to build belief.

From the very beginning, our focus was clear: to tell a global story in a local voice. We wanted Nigerians to connect with the E1 narrative, to see how this new sport could belong to them, how it could mirror their own energy, creativity, and optimism. It wasn’t about selling an event; it was about selling a possibility.

We approached the campaign like storytellers, not promoters. Every visual, caption, and video had one goal: to make Lagosians see the Lagoon as more than a body of water. It became a character in our story: a space of innovation, sustainability, and endless potential. Through consistent storytelling, education, and conversation, we built an audience that understood what E1 represented long before race day arrived.

Our digital strategy connected that story to scale. In less than three months, we built and managed www.e1lagos.com, , which became the heart of the campaign where fans, sponsors, and partners met the Lagos GP story in real time. Across social platforms, that curiosity became a community. Through engaging content, influencer collaborations, and a strong media network, we helped transform E1 Lagos GP from an unfamiliar concept into a cultural conversation.

But digital storytelling was only part of the picture. We also led the creative direction and brand experience that gave the E1 Lagos GP its distinctive identity, from official merchandise worn by fans and crew to waterfront installations, stakeholder session branding, and race-day visuals. Every visual element, on land or water, told one unified story: Lagos leading the future of sport.

And behind it all was collaboration, the heartbeat of our work. We aligned with the Local Organising Committee, Lagos State officials, the global E1 team, and our sponsors to create a single, powerful narrative that felt global but sounded like Lagos. Together, we didn’t just introduce a sport; we introduced a movement.

Sponsorship: Building a Framework for Legacy

When it came to sponsorship, our mission was never about logo placements or brand mentions. It was about alignment, building a framework that allowed every partner to see themselves as part of something much larger than an event. We weren’t just asking brands to come on board; we were inviting them to help shape a legacy.

From the start, we designed a sponsorship model that mirrored the global E1 vision but reflected the soul of Lagos. Every conversation was built around one central idea: sustainability as a shared story. For some brands, it was about innovation and lifestyle; for others, it was about trust, impact, and legacy. But for all, the opportunity was the same- to lead the discourse on sustainability, not just fund it.

That mindset changed everything. Brands didn’t just sponsor; they believed. Partners like First Bank (Lead Sponsor), Oando, Spiro, Guinness, The Singleton, Sunbeth, Caverton, and Pan-African Capital Holdings became co-authors in the narrative, using their platforms to amplify the message of innovation, sustainability, and community. Together, we built a communication framework that didn’t end with visibility metrics but began with purpose.

Through our integrated storytelling approach, each partner’s involvement became part of the movement we were building. Whether through spotlight videos, digital features, or on-ground activations, we told stories that showed how sustainability could be exciting, not just responsible. That’s how we transformed brand participation into genuine engagement.

The impact extended beyond race week. Every activation, every press moment, every online conversation became part of a legacy architecture, one that showed how partnerships could live beyond sponsorships. By the time the race ended, E1 Lagos GP had not only delivered commercial success but had also set a new benchmark for how brands could invest in purpose-driven events in Africa.

In the end, what we built wasn’t just a sponsorship framework. It was a belief system, one where collaboration, sustainability, and storytelling worked together to redefine what partnership means. And that’s the legacy we’re most proud of.

The Impact

By the time the waves settled and the engines went silent, the results spoke louder than any headline.E1 Lagos GP didn’t just trend; it transformed how people experienced digital storytelling in Africa.

In under three months, the E1 Lagos GP website recorded over 205,000 visits from more than ten countries, with Nigeria accounting for 90.9% of active users. Our subscriber list grew from 0 to 21,000, with an impressive 60.2% open rate and 15.8% click-through rate, clear proof that audiences weren’t just watching, they were connecting.

On social media, that curiosity turned into a community. The E1 Lagos GP pages grew rapidly, gaining over 55,000 followers across all platforms and ranking among the top three most-followed E1 teams globally. The Instagram page alone reached over 20,000 followers (4th worldwide); on X, we ranked 2nd globally behind only the official E1 Series page; on TikTok, we finished 2nd, reaching 29,000 followers and driving youthful excitement that made Lagos the heartbeat of the online conversation.

And the engagement wasn’t just digital noise; it was participation. Our content achieved over 280 million impressions and 60 million video views, while #E1LagosGP trended for three consecutive days on X (Twitter). Every post, every reel, every comment was a conversation starter that made Lagos trend not just locally, but across continents.

Even beyond social metrics, Lagos made its mark globally. Across the E1 calendar, from Monaco to Jeddah, Lagos recorded the highest livestream viewership with 75,000 views during qualifiers and 18,000 on race day.

But beyond the numbers was what mattered most, the belief we built. We didn’t just run ads or post content; we created moments that helped Lagosians, partners, and fans see themselves in a new kind of story. One where sport, sustainability, and storytelling could exist on the same stage.

For our sponsors: First Bank (Lead Sponsor), Oando, Spiro, Guinness, The Singleton, Sunbeth, Caverton Helicopters, and PAC Capital, the result was more than visibility; it was legacy. Their participation became part of a sustainability-driven movement that showed Africa could lead global conversations on innovation, creativity, and clean energy.

In the end, this wasn’t just a campaign; it was a statement. A story of how culture, collaboration, and creativity turned a debut event into a global success story. That’s the kind of impact Teksight Edge is built for, turning moments into movements and campaigns into legacies.