Hero lager beer rebrands with new crown cork
Hero, a premium lager beer from the stable of International Breweries Plc, a part of the Anheuser-Busch InBev, (AB InBev) has rebranded with a new crown cork -a Red Cork and the title of “Mmanya ejiri mara Igbo”.
The Obi of Onitsha, His Royal Highness, Igwe Nnaemeka Alfred Ugochukwu Achebe gave his blessing to commence the Red Cap ceremony in Onitsha, Anambra State recently amid applause and excitement by hundreds of Nigerians who thronged the venue of the event, the King’s Courtyard, Ikpeazu Stadium, Onitsha.
The red cap ideology is of high importance to the South Eastern people of Nigeria as it represents the peak of achievement, societal status and recognition for any individual or brand.
Launched into the Nigerian market in August 2012 without much fanfare, Hero lager beer warmed its way into the hearts of consumers in the South Eastern region and became a symbol of inspiration.
The success of the brand draws from its strategic cultural resonance with the people and has catapulted Hero Lager from zero to a market leader in the region.
Furthermore, consumers have christened Hero, ‘Oh Mpa’ in reverence and as a mark of respect (Mpa means father in Igbo language).
The Marketing Director, International Breweries Plc, Mr. Arne Bruse, said the ceremony represents the essence of the brand.
“Through this ceremony, we hope to inspire consumers to be heroes everyday and in every ways” Bruse added.
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