Getty Images offers free trip to 2018 Cannes Lions Festival

Getty Images; the official content provider and sponsor of the Young Lions competitions, is offering one winner, and a guest, the chance to win a trip to 2018 Cannes Lions Festival of Creativity.

The deadline to enter for the competition is May 30, and the entry of the winner, will also be featured on Getty Images Instagram channel @gettyimagescreative, and profiled on the new Getty Images ‘Creative Insights’ website, launching in 2018.

The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in the creative communications, advertising and related fields and it is expected to kick off by June 18-22, 2018 in France.

In a statement, Getty Images said, it was inviting competitors to re-imagine every day events with an unexpected twist.

“To enter the Getty Images Young Lions Photography Competition, simply capture and submit an original image of your observation or interpretation of the 2018 Visual Trend: Conceptual Realism. You can submit up to 3 original images-entries closeMay 30th, 2018. To learn more about the Conceptual Realism Trend and see examples, visit the Visual Trends website.  All entries will be judged by a Getty Images panel based on perceived quality, creativity and reflection of Conceptual Realism.”

“Our judges will select the winning entry and the winner will be announced June 1st, 2018, via Getty Images Creative Instagram account @gettyimagescreative.”

Getty Images stressed that the trip includes (estimated value US$15,000): 2 x round trip Economy flights to Cannes, Accommodation for 2 in Cannes (1 room), Airport transfers for 2, 2 x complete delegate badges and 2 x VIP wristbands to the Opening and Closing Galas.

“At Getty Images, we call this imagery “Conceptual Realism”, and it’s one of the visual trends for 2018. With this trend, we’re seeing a shift toward imagery that is authentic and real but combines an added or unexpected creative twist – often resulting in ideas that are farfetched. Simply re-imagine everyday moments and capture an image (s) of an unusual, comical, and/or surreal moment that combines authenticity and creativity.” It said.

According Getty Images such moments to be considered include: an image that makes you laugh the type you’d share on a social channel. An image that seems surreal, that makes you look twice. An image that captures something spontaneous. An image that expresses your unique creativity.

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