Fresho, a business-to-business software platform serving the food distributor and wholesaler supply chain, has appointed TAG to lead its digital advertising and creative strategy across Australia, New Zealand, the United Kingdom and the United States.

According to the announcement, the partnership will support Fresho’s global expansion with a focus on improving lead quality and driving stronger commercial outcomes across its B2B SaaS platform.

TAG will deliver a data-led acquisition strategy designed to enhance creative performance and scale digital impact across all key markets.

Nick Beattie, director at Fresho, said the appointment was driven by the need for a partner that could combine creative and performance capabilities at a global scale. “As we continue to grow across ANZ, the UK and the US, we need a partner who can combine sharp creative thinking with rigorous performance execution. TAG brings a proactive mindset and a clear focus on lead quality, which is critical to our success across global markets,” he said.

Zoe Goodhardt, partner at TAG, said the partnership reflects a shared commitment to measurable growth in a sector undergoing significant change. “The wholesale supply chain is undergoing rapid digital transformation. We are excited to support Fresho with acquisition strategies that deliver measurable impact,” she said.

The appointment adds a global brief to TAG’s portfolio as the consultancy continues to expand its client base across multiple sectors and geographies.