Tag: strategy

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...

How data analytics is changing marketing strategies

By Oluwaseyi Lawal In today's digital age, businesses are generating more data...

Setting clear goals will help put brands on the path to digital marketing glory – Experts

By Olatoyosi Oladapo Employing digital marketing tools and strategies such as Search...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted the...

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

Plan for unexpected scenarios in VUCA economy, Salvador urges marketers

By Abimbola Mohammed Damola Richard Salvador, CEO and Lead Strategist at Digisplash,...

“Marketers must use data, human insight to build long-term strategy”

By Ibidunni Banjoko Marketing experts have tasked brand owners and custodians to...

Marketers should move from technology to psychology – Adefila

By Felicia Nwosu Boye Adefila, CEO of Downtoearth Marketing Services, has challenged...

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

Strategy in data collection is just as important as implementation— Lanre Basamta

By Zion Rufus As it currently sits, for individuals, governments, marketing, advertising,...

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