Flour Mills Marketing Director counts gains on 2024
By Seun Johnson
Flour Mills of Nigeria Plc ended 2024 on a high note by celebrating remarkable achievements and unveiling products aimed at nourishing the lives of Nigerians.
In a recent statement shared on his LinkedIn page, Marketing Director Ilyas Kazeem highlighted the “Detty December” event held in collaboration with trade partners nationwide. He also announced the launch of three new products and detailed improvements to the company’s existing offerings.
The Marketing Director shared the company’s vision to enhance consumer satisfaction and expand market reach. He said, “We are committed to feeding and nourishing the nation. These new products and quality improvements reflect our dedication to providing healthier, tastier, and more convenient options for everyday Nigerians.”
To kickstart the lineup, he said FMN introduced a single-serve format for its popular Golden Penny Vegetable Oil, aiming to increase accessibility and promote wellness.
Made with 100% soya oil, the Marketing Director described it as a rich source of Omega 3, 6, and 9, as well as vitamins A and E, saying it is perfect for frying and cooking, and it promises delicious meals while supporting healthy living.
The second announcement was the relaunch of the Honeywell Pasta and Noodles brands. According to Kazeem, the company had incorporated feedback from consumers and trade partners to improve the quality of these products, now paired with attractive new packaging.
He noted that the relaunch is a testament to the company’s commitment to continuous improvement and satisfying consumer needs.
He also disclosed that the weekend was the debut of YUMBOWL Instant Cereal, a unique breakfast product designed for kids but suitable for the whole family. Made from maize and fortified with seven essential vitamins, including iron and zinc, Kazeem noted that YUMBOWL is nutritious, filling, and fun.
“It features a color-changing effect when hot water is added, making it an instant hit among children. Available in three exciting flavors, this “wonder in a bowl” promises to revolutionize breakfast routines,” he explained.
Explaining further, Kazeem stated that the launch event included live product demonstrations that left dealers impressed and motivated to distribute these innovative products nationwide.
“Our esteemed dealers were amazed by the new offerings and we are confident these products will reach every corner of Nigeria,” he revealed.
The Marketing Director, however, commended the efforts of the team behind the success of the launches and reiterated FMN’s resolve to keep delivering high-quality, nourishing products to Nigerians, noting that consumers can expect these new offerings in stores and neighborhood.
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