NAC 2023: MIPAN President highlights GDP Multiplier Effect, initiatives for industry growth

By Zion Rufus

With a focus on industry-wide collaboration and engagement, recently concluded 3rd edition of the National Advertising Conference, organized by the Advertising Practitioners Council of Nigeria (APCON), has set the stage for advertising professionals to play pivotal roles in steering the nation’s strategic positions and contributing to policy formulations that can drive economic development.

During the event which witnessed insightful discussions on the GDP multiplier effect and the industry’s growth, Femi Adelusi, President of the Media Independent Association of Nigeria (MIPAN), in an interview with MARKETING EDGE Publications, expressed enthusiasm about the increased engagement and attendance at this year’s National Advertising Conference.

Adelusi, who served as the Chairman of the Committee on the GDP Multiplier Effects of the Advertising Industry’s Contribution to the National Economy, noted that the substantial increase in attendance, featuring not only marketing communication practitioners but also government representatives from various states, indicates a growing national awareness and interest in the marketing communication space.

Reflecting on the quality of presentations, the MIPAN President also commended the diversity and expertise showcased during the conference. Noteworthy topics included strategies for elevating the Nigerian brand internationally and an in-depth exploration of the GDP and economic contributions of the advertising sector as advertisers and manufacturing companies actively engaged in discussions, emphasizing the industry’s significance in driving economic growth.

“It has been really good, and I think for us, it is time to say how do we take this beyond a marketing industry conference to even the legislative and the presidential level, to really engage government and key decision makers on how these conversations can translate into actions that will really move our economy forward The subject of this conference was deliberately put together and intentional. We want to begin to see how we can transform. Transformation is not just about the marginal year-on-year growth, but how you revolutionize the economy. There’s so much we’ve talked about in decades about the potentials of Nigeria and Nigeria,” Adelusi said.

While addressing the need for industry professionals to play pivotal roles in strategic government positions, the MIPAN President also emphasized the broader impact beyond the marketing sector.

He called for active participation in political positions and policy influence, urging professionals to contribute to national policy formulations and development.

The conference, according to Adelusi, serves as a platform for challenging the status quo and propelling the industry towards greater influence and engagement at the legislative and presidential levels. The goal is to ensure that discussions evolve into impactful policies that shape the nation’s communication strategy and foster comprehensive development.