Festival of marketing returns to in-person and virtual event with 80+ speakers
By Abimbola Mohammed
The Festival of Marketing/ MarketingWeek returns with both in-person and virtual event in March 24th & 25th 2022 with an event that offers ambitious marketers that are interested in broadening their skill-set, hoping to be inspired and informed, looking for better ways to build their brand, realize their potential and the potential of marketing.
The two-day with the theme “Transform” will focus on exploring how marketers can realize opportunities and put them into practice. Topics for day one is innovate, thinking and acting differently: The marketing manifesto, Making sense of the nonsensical, Category creation and disruption and changing perception.
Day two ‘Active’, How it might look: Building the team of the future, opening up, exploring the ultra convenient need, scaling up without breaking the bank, diversity and the commercial imperative.
According to MarketingWeek in a statement: “Marketing and marketers can make a huge difference to the success of their business, category and in the wider world. But there are many things that are holding them back. Over two days, we will offer insight and inspiration to help you transform your brand and career.
“Festival of Marketing is the event for ambitious marketers. With learning and your career development more important than ever before, sessions will be dynamic, informative and packed with practical advice.”
Speakers already lined up include Simon Michaelides; UKTV’s chief marketing and innovation officer, Dan Brooke; Smart Energy GB, Helen Edwards, CEO Marketing Week columnist and partner at Passionbrand, Elvie CMO Aoife Nally, Ali Jones, Customer & Community Director, Co-operative Group, Dan Brooke, CEO, Smart Energy GB, Anne Boden, CEO and Founder, Starling Bank Dawn Spencer, Marketing, Innovation & Sustainability Director, Pilgrim’s Food Masters, Nicola Matthews, Countess of Cocoa / UK Marketing Manager, Tony’s Chocolonelys, Rachel Kerrone, Head of Brand, Starling Bank and Professor Noreena Hertz amongst others.
Content will be a mixture of keynotes, panels and interactive master classes all designed to be dynamic, informative and packed full of practical advice.
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