EXP Nigeria partners REACH to host ‘Casino Millennial’

Leading experiential marketing agency, EXP Marketing Nigeria Limited, has partnered with pan-African transaction informatics firm, REACH Technologies to host ‘Casino Millennial’.

The event which is slated to hold on Wednesday, 10 July, in Victoria Island, Lagos, promises to be a thought-provoking session aimed at delivering key insights on ways brand owners can effectively drive their marketing spend and how money, society and professional
aspiration empower and inform the African millennial experience.

The programme is coming up five days after the maiden Thought Leadership Session was held in Accra, Ghana and it is expected to hold on Friday, 12 July in Nairobi, Kenya.

Findings generated from the session are to be shared with an exclusive line-up of marketing executives and tastemakers in a series of three invite-only events in Accra, Nairobi, and Lagos.

Speaking about the event, the Managing Director, EXP Marketing Nigeria Limited, Rosemary Akpo, explained that EXP was hosting a Thought Leadership session in three key cities in Africa (Nigeria, Ghana and Kenya) themed: “Uncovering Monetary, Social and Professional currencies in the African Millennial Experience”.

Mrs. Akpo pointed out that the event promises to be a thought provoking session, which would challenge the thinking on how brands are currently interacting with Millennials taking cognizance of the various engagement platforms and investment strategies.

She said: “We have partnered with a pan-African transaction informatics firm REACH Technologies to conduct the first-ever multi-city investigation of the ways that money, society and professional aspiration empower and inform the African millennial experience.”

About 60 marketers in Ghana attended the first presentation where various speakers provided diverse insights on the theme of the event.

Established in South Africa in 1982, EXP has led the development of experiential marketing across the continent, as  Africa’s largest and leading Experiential Marketing Agency. The expansion into the rest of the continent started in 1995, with the opening of EXP Kenya office as
the first office launched outside of South Africa.

The agency has subsequently expanded into other African markets including Zambia, Malawi, Mozambique, Tanzania, Uganda, Rwanda, Nigeria, Ghana and Senegal.


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