Evolution of technology, social media empower PR industry – Akonte
By Ibidunni Banjoko
Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in a recent interview, highlighted the transformative impact of technology and social media on the PR industry, emphasizing the need for adaptation to these advancements.
Addressing the evolution of technology, including the rise of Artificial Intelligence (AI), Mr. Ekine emphasized the importance of incorporating these innovations into PR practices to remain effective and relevant.
Furthermore, the PR expert acknowledged the profound influence of social media, describing it as a catalyst for positive change within the industry. Social media platforms have empowered stakeholders by facilitating dynamic, two-way communication, thereby enhancing engagement on a global scale.
He emphasized the necessity for PR professionals to actively participate in digital spaces. In today’s digital age, online visibility is paramount for maintaining relevance and connecting with audiences effectively.
When discussing the measurement of PR campaign success, the PR expert stressed the importance of setting clear objectives from the outset. He explained that, by defining specific goals, PR professionals can effectively evaluate the outcomes and impact of their efforts.
Additionally, he underscored the importance of remaining open-minded and committed to continuous learning in the ever-evolving field of PR. He noted that embracing new ideas and strategies is essential for professional growth and success.
Regarding PR strategy, Mr. Akonte emphasized the need to tailor approaches to the specific stage of the product or brand in the market. While PR plays a vital role at every stage, strategies must be carefully crafted to address relevant issues and provide effective solutions.
Overall, he threw light on the dynamic nature of the PR industry and underscored the importance of adaptation and innovation in navigating the evolving landscape of technology and communication.
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