Eat ‘N’ Go appoints Hassan as COO

By Felicia Nwosu

Eat ‘N’ Go Limited, Nigeria’s most notable franchisee for world-class food brands, has appointed Eid Hassan as its Chief Operating Officer, to expand the leadership team.

In his new assignment, Hassan will be conceptualising and driving Eat ‘N’ Go strategic roadmap by delivering a spectrum of marketing roles such as marketing strategy, new brand launches, product development and growth strategy.

The new COO is well grounded in F&B /QSR with over 19 years of experience in MENA/West Africa regions in restaurant operation with international brands like KFC, Cold Stone Creamery and PinkBerry frozen yoghurt across 5 markets.

He has vast experience in retails and restaurants operation, training, supply chain, finance and HRD as well as cognate experience in building brands, boosting sales, launching new brands and opening new markets. Hassan is also known as a team builder, project management expert, budgeting innovation leader, business analyst and an achiever.

Before now, he headed two leadership positions with the same leading QSR brand as the Group Brand Director, Eat ‘N’ Go Africa and also Brand Director, Eat ‘N’ Go Nigeria where he drove growth and strengthened the brand’s market presence.

With decades of experience in leadership positions across various roles, the new COO has successfully led as the Country Chain Manager, Operation Area Manager, where he helped brands such as Kuwait Food Company (Americana), Casablanca, and Morocco to excel in the brand category.

Commenting on his LinkedIn handle, Hassan said, “I’m happy to share that I’m starting a new position as Chief Operating Officer at Eat’ ‘N’ Go Ltd.”

Hassan has a Bachelor of Science in Chemistry and also MBA, Business Administration and Management from International Business Management Institute (IBMI).


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