Dubai Lynx, the MENA region’s premier platform for creative excellence and effectiveness, has unveiled its 2024 Jury line-up, featuring 62 industry experts from 33 markets. This distinguished panel includes representatives from acclaimed agencies and networks such as Brilliant & Million, Craft Worldwide, Doe-Anderson, Havas Health Plus, iProspect, and Track + Tribal. Additionally, brands like AB InBev, Believe, Novartis, Pitch Audio+Magic, and Prime Video India mark their debut on the Juries. Notably, new markets represented include Bangladesh, the Dominican Republic, Ivory Coast, and Slovakia.

Philip Thomas, Chairman of Dubai Lynx, expressed delight at the exceptional line-up, emphasizing the vital role jurors play in establishing creative benchmarks for the MENA region and maintaining the integrity of the Awards.

The Juries for the Dubai Lynx 2024 Awards are segmented across various categories, each bringing unique perspectives and industry insights

Brand Experience & Activation and Creative Commerce Jury: Renowned industry figures, including Rafael Rizuto and Marco Bezerra, will evaluate creative brilliance in brand experiences and activations.

Creative Effectiveness and Creative Strategy Jury: Chaired by Bertille Toledano, this jury will analyze the effectiveness and strategic brilliance of creative campaigns.

Design and Industry Craft Jury: Led by Rajdeepak Das, this panel will assess creativity in design and industry-specific crafts.

Digital and Social & Influencer Jury: Under the guidance of Anna Qvennerstedt and others, digital and social creativity will be scrutinized.

Direct and Outdoor Jury: A diverse group, including Nkgabiseng Motau and Juan Carlos Chaves, will judge direct and outdoor creative campaigns.

Entertainment Jury: Ayesha Huda and Tomas Almuna will lead the jury evaluating creativity in the entertainment sector.

Film Craft Jury: Creative minds like Cristóbal Pérez-Gazitúa S. and Yoshiki Ishii will appraise excellence in film craft.

Film, Print & Publishing, Radio & Audio Juries: Global figures like Gabriel Schmitt and Kimberly Chin will oversee multiple categories, ensuring a comprehensive evaluation.

Healthcare Jury: Healthcare creatives will be assessed by leaders like Allison Ceraso and Joao Camacho.

Media Jury: Enyi Nwosu, Laurien Lee, and others will deliberate on innovative media campaigns.

PR Jury: The PR category, led by Anthony Chelvanathan and Sebastian Stępak, will focus on creativity and effectiveness in public relations.

Ian Fairservice, Vice-Chairman of Dubai Lynx, expressed gratitude for the diverse representation and the addition of new markets to the jury panel. The 2024 Juries are anticipated to play a pivotal role in shaping creative benchmarks and recognizing outstanding achievements in the industry. Dubai Lynx 2024 Awards ceremony is scheduled for later this year, providing a platform to celebrate and honor excellence in creative endeavours.