Dubai Lynx announces IKEA as the Advertiser of the Year 2022

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced IKEA as the Advertiser of the Year 2022. Each year, this award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies.

In 2022, the Advertiser of the Year award will be presented to Al-Futtaim IKEA senior representatives: Vinod Jayan, Managing Director, Al – Futtaim IKEA UAE, Qatar, Oman & Egypt; and Carla Klumpenaar, GM Marketing, Communication & Interior Design, Al – Futtaim IKEA UAE, Qatar, Oman & Egypt at the Dubai Lynx live Awards Show on 16 March 2022, taking place at the Dubai Opera House.

IKEA has won multiple awards at Dubai Lynx festivals in recent years. Notably, in 2020/21, IKEA’s ‘The Book That Will Change Your Life’ by Memac Ogilvy Dubai, took home the Integrated Lynx Grand Prix. And ‘Buy With Your Time’ also by Memac Ogilvy Dubai was awarded a Gold Creative Strategy Lynx.

Philip Thomas, Chairman of LIONS and Dubai Lynx said, “The Advertiser of the Year award recognises creative excellence, demonstrating the business value of creative communications. We are delighted to award IKEA as this year’s Dubai Lynx Advertiser of the Year, a brand that continually innovates through powerful, entertaining and thought-provoking creative marketing, which raises the creative bar for the MENA region and the world.”

Vinod Jayan, Managing Director, Al – Futtaim IKEA UAE, Qatar, Oman & Egypt, said: “At Al-Futtaim IKEA, our vision is simple – to make life better at home for the many people. Advertising is an important vehicle for us to be able to reach more of these people, to be able to nurture our relationships with our existing customers and resonate with new audiences. Being named as Dubai Lynx’s Advertiser of the Year is an extremely proud moment for all of us and an accolade that reflects our commitment to clearly communicate with our beloved customers in our market and thereby deliver on our vision.”

Carla Klumpenaar, GM Marketing, Communication & Interior Design, Al – Futtaim IKEA UAE, Qatar, Oman & Egypt, added: “As a global brand, IKEA is renowned for its innovation and creative communications. We believe that Al-Futtaim IKEA has embodied this spirit and made it relevant to our local audience with messages that resonate in our region. We always challenge ourselves to enhance the way our brand connects with consumers, leveraging both global and local insight and we believe this is something that can be seen across our campaigns. This is a wonderful recognition for Al-Futtaim IKEA, inspiring us to deliver bigger and better campaigns.”

IKEA’s vision is to inspire and enable more than one billion people in the UAE to live a better everyday life within the limits of the planet by 2030. The brand mission is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This vision also goes beyond home furnishing. For many years IKEA has focused on economising with resources, making more from less, turning waste into resources, sourcing energy and materials in a responsible way and protecting natural resources to improve the lives of everyone impacted by the brand.

The Dubai Lynx 2022 award-winners will be revealed and celebrated at the live Awards Show, taking place at Dubai Opera House on 16 March 2022. A night of celebration and networking for the entire industry. For further information please visit the Dubai Lynx website.
The Lynx Experience, the newly designed learning and development programme, has been postponed and will now take place from 26 – 27 October 2022. The experience will feature community focused networking, awe-inspiring talks and discussions in a number of venues in Dubai. For more information, visit


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