Facebook introduces newsletter platform for writers, journalists

Facebook is introducing Bulletin, a platform launched for independent writers and creators to start their own publications and write long-form articles.

Each Bulletin creator will have a standalone website under their own brand, and will be able to customize their publication’s name, logo and color palette. Creators can customize their articles with multi-media embeds & other styling options.

Facebook announced: “We also want Bulletin writers to focus on publishing their work and growing their revenue. We’ll provide a robust package of third-party perks, including legal resources, design support, and we will be offering assistance with financial services through third parties as well. We respect the work of writers and want to be clear that anyone who partners with us will have complete editorial independence.”

Bulletin will include support focused on content creation, monetization and audience growth. Key features and integrations that will be available to these creators include robust publishing tools, sustainable business models, tools to distribute podcasts in addition to longform writing, including externally-hosted podcasts and additional audio features.

The big tech added: “Throughout this year, we’ll roll out new investments, products and services aimed to support more independent writers and experts. For example, we’re working on more ways for writers to differentiate their publications through additional design options, to promote their work across other platforms outside of Facebook and to make it easier for them to collaborate with other creators.”

According to Facebook, Bulletin will integrate with Facebook Pages to enable publishing across various multimedia formats. Bulletin writers will also have an opportunity to foster deeper connections with their audiences on Facebook. This means they can create Facebook groups, free or subscriber-only, to nurture a community of readers. Within their groups, they’ll also have the ability to create subscriber-only content or host subscriber-only conversations.

Writers will have the ability to leverage Facebook’s existing tools like Facebook Live or Live Audio Rooms to continue the discussion with their communities.


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