Communications Minister Urges Marketers on Modern Technologies to Strengthen Marketing Practice

The Honourable Minister for Communications, Barrister Abdur’Raheem Adbayo Shittu has called on marketers in the country to deploy modern technologies in delivering marketing pitches and advertising campaigns. This he explained will help the Nigerian marketing community stay competitive in the global business environment.

He disclosed this at the 2017 MARKETING EDGE National Marketing Stakeholders summit held at the weekend in Lagos, where he was represented by Akim A. Yusuf, his Special Adviser on Digital Resources Optimisation.

At the summit, themed “Brand Marketing and Marketing Management in a Recovering but Restructuring Nigerian Economy: Challenges and implications for marketing services providers.”, the minister said that marketers have to be innovative in the digital world in order to strengthen the marketing profession in the country and achieve “Glocalisation”.

“The extensive availability of interest services presupposes that the major challenge faced by marketers these days is to create new ways of conducting their functions and extending the thresholds of product research, market intelligence and product delivery. Marketers also need to hearken to the use of these modern technologies in delivering marketing pitches and advertising your products to consumers.”, he said.

He added that on the government side, efforts are on to make Information Communication technology (ICT) the hallmark of the country’s economic development. This, he pointed will be achieved through the democratization of access to affordable broadband and wireless fidelity services nationwide.

Shittu, therefore, urged marketers to develop more local products and services to reduce import tendencies and promote the made in Nigeria initiatives, as the government is all out to get the country out of recession through its various initiatives to ease business operations.

“As Government adopt policies and strategies to ease doing business in the country, it behoves all Nigerians (particularly you marketers who have responsibility to deliver products to consumers) to give traction to the “Buy Nigerians” slogan by developing more local products and services to achieve import substitution, create employment and reduce pressure on our foreign reserves.”, he stated.

The most anticipated marketing event held at the Federal Palace Hotel had in attendance leading marketing communications stakeholders who were: Biodun Shobanjo, Ekwunife Okoli, George Thorpe, Iquo Ukoh, Emeka Okeke, Bunmi Oke, Udeme Ufot and others.


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