Brand Marketing

Maureen Ifada named among Africa’s Leading Brand Executives in 2027 DARE Awards

Marketing Director of FrieslandCampina WAMCO Nigeria, Maureen Ifada, has been named...

Kraft Heinz and Disney sign landmark multi-year brand alliance

Two of the world's most recognisable consumer brands have joined forces in one of...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Roseline Abaraonye: a force in African brand marketing

Roseline Abaraonye is currently the Marketing Director at IMPERIO INTERNATIONAL LTD....