Coca-Cola Marketing Chief leads conversation on Digital Marketing Summit tomorrow

Digital conversation regains momentum tomorrow as the Association of Digital Marketing Professionals (ADMARP) holds a virtual Summit with the Acting Marketing Director of The Coca- Cola Company, Mr Abiodun Ajiborode leading the talk.

The event brings together professionals in the marketing and advertising technology industry across the globe to showcase their tech expertise with the aim of providing organisations and marketers the opportunity to experience different marketing and advertising technology tools and platforms, understand how they work, and choose the platforms that befits their businesses.

The Keynote speaker at the event, Abiodun Ajiborode is the current Ag. Marketing Director at The Coca-Cola Company. A strategic marketing expert with over 15 years of experience which cuts across industries, including consulting, various FMCG categories, brand management, and marketing, Mr. Ajiborode has worked extensively with brands like Promasidor, Pz Cussons, SABMiller, Coca-Cola HBC, and Grand Oak Limited.

As a selfless coach and mentor, Abiodun has groomed marketing leaders to global recognition through the years, he has been tasked with developing brand and marketing communication strategies for premium brands, including Castle Lager, Castle Lite, Castle Milk Stout, and some premium spirits – driving market share growth and brand profitability and designing and ensuring in trade execution of the commercial strategies. His current position at The Coca-Cola Company is pivotal to the achievement of the growth and profitability agenda of the company both in Nigeria and globally. It also requires leading the business from the marketing standpoint by developing a sound strategic marketing roadmap and profitable innovation pipeline.

Abiodun is an alumni of various reputable institutions, including the Northwestern University – Kellogg School of Management, where he acquired Strategic Marketing Communications training; Harvard University, where he acquired executive education training in Marketing Strategy and Positioning; he bagged an MBA at the Lagos Business School, Pan-Atlantic University; a chartered postgraduate diploma at The Chartered Institute of Marketing; a leadership training at the Coca-Cola University; and a BSc in Business Management at the Ambrose Alli University.

At the event, Abiodun Ajiborode will be joined by panelists Dayo Adefila – Head, Digital Marketing (Africa) PZ Cussons; Lanre Basamta – Group Head, Mobile Financial Services,  ‎Interswitch Group; Jiboye Idowu – Digital Marketing Manager, Diageo and Dayo Elegbe – CEO, Sponge Media.

ADMARP was incorporated in January 2018. It was set up as a professional body in 2018, registered with CAC. Prior to that, it existed as the digital marketing meet-up which was a rather informal community of digital marketing practitioners.

The Digital Marketing Virtual Exhibition would be supported by MARKETING EDGE and a few others.


Leave a Reply

Your email address will not be published. Required fields are marked *


    No comments found.