Coca-Cola Christmas caravan goes on nationwide tour
…Sacks 17% of global workforce
It is a season of love and giving as Coca-Cola Nigeria kicked off its festive #Bestgiftisyou campaign with the iconic Christmas caravan. The activation would take place in 9 cities across the nation with loads of fun, photo moments, several gift items and bottles of Coca-Cola.
The Coca-Cola Christmas caravan, which began its tour in Abuja 7th of December, has visited major cities in Nigeria, including Benin, Ibadan, Enugu, Port-Harcourt and will touch most cities in the south-west. The truck will make its final stop in Lagos on Christmas day.
Through this campaign, Coca-Cola is spreading the magic of Christmas, putting smiles on people’s faces nationwide, and urging customers to do something special for their loved ones by giving a gift only they can give. So far, happy customers in the host cities and recipients have taken to social media to express their gratitude to the company by sharing pictures of the food items and souvenirs the received from the Coca-Cola Christmas caravan.
Meanwhile, The Coca-Cola Co. has announced that the company will be laying off about 17% of its global workforce with the aim of restructuring and trimming down its brands and business units.
The 17% amounts to about 2200 workers of the company’s 86,200 employees worldwide and the company will also be reducing its business segments from 17 to nine.
According to Coca-Cola, the pandemic was not the cause for the major decision of cutting down its workforce and halving its portfolio; although it was a major catalyst, the decision is a part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. The company expects the recent job cuts to result in annual savings of between $350 million and $550 million.
Although the timeline has not been made public yet, Coca-Cola has offered voluntary separation packages to 4000 staff members. The company began offering voluntary buyouts to employees in August.
Towards the goal of halving its brands, Coca-Cola had announced in July that the company will halt the production and distribution of about 200 of its brands. Although an official list was not revealed, so far the company has axed its Tab, Zico, Odwalla, Coke Life, Diet Coke Feisty Cherry, Delaware Punch, and Northern Neck Ginger Ale brands.
RECOMMENDED ARTICLES
Comment
No comments found.