News

Dentsu partners Microsoft, builds path to metaverse

By Abimbola Mohammed In a bid to excite and inspire brands to innovate and experiment...

See how Twitter’s new policy plays out before ad boycott, experts warn

By Abimbola Mohammed Against the backdrop of the announcement made by Elon Musk,...

Nigeria, others lead growth projection as global population hit 8billion

By Zion Rufus With India projected to surpass China as the world’s most populous...

How overestimated covid-predictions landed multinationals in revenue crisis

By Zion Rufus Many companies currently grappling with the effects of the post-pandemic...

Tech companies blame economic downturn for layoff spree

By Zion Rufus So far, a growing number of technology companies have executed mass...

Amazon executes mass layoffs with 10,000 job cuts

By Zion Rufus In what could already be described as the worst period for  employees...

Nigerian Marketing Awards holds maiden edition

It was a gathering of seasoned marketing professionals, accomplished experts in the...

Gov Dapo Abiodun commissions Arepo-Journalist Estate Road

By Zion Rufus Ogun State Governor, Prince Dapo Abiodun has commissioned the new...

Nigerian publishing landscape is diverse, competitive – Laing

By Felicia Nwosu Rob Laing, Director, Sub-Sahara Africa, Cambridge University Press...

Empathy builds brand equity and relevance – Maalouf

By Oghale Mafuru As organizations joggle to increase profitability and patronage,...