News

MARKETING EDGE ONTV hosts Demilade Olaosun  this Wednesday

This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand...

Leadway Holdings announces acquisition of PAL Pension, strengthens footprint in the pension sector

Leadway Holdings Limited (“Leadway”), one of Nigeria’s foremost and most diversified...

ADVAN aligns growth agenda with CMO Forum’s blueprint, reaffirms Academy, NMDT plans

The Advertisers Association of Nigeria (ADVAN) is reinforcing its commitment to advancing...

ARCON DG clarifies agency’s digital advertising mandate amid regulatory misconceptions

The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr....

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Ondo partners Glo to advance digital economy

Telecommunications giant, Globacom, has pledged to support the Ondo State Government...

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Industry leaders debate strategic evolution of global shift in the role of CMOs

The winds of transformation are blowing through the marketing world. What was once...