Category: News

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...

MTN breaks ground in commercial data hosting with region’s biggest Tier 3 facility

  MTN Nigeria has officially launched West Africa’s largest commercial...

PZ Cussons bounces back with N5.54bn profit

PZ Cussons Nigeria Plc has bounced back into profit, posting a profit after tax of...

FirstBank unveils new facial recognition feature on FirstMobile app

FirstBank, West Africa’s premier financial institution, has introduced advanced...

NNPCL makes major progress on AKK gas project, completes River Niger crossing

The Nigerian National Petroleum Company Limited has announced a major milestone in...

Ad Review: Coca Cola’s Achalugo campaign sparked a viral love affair with authentic Nigerian storytelling

Coca Cola’s Achalugo campaign  has sparked a viral love affair with authentic...

MARKETING EDGE ONTV to host Ayodeji Razaq this Wednesday

MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa. The programme...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...