News

Cannes Lions introduces the Creative Brand Lion

The Cannes Lions International Festival of Creativity, taking place 22-26 June 2026,...

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

Stage set, speakers ready, industry excited as NAC begins today in Abuja

Preparations are in full swing as the 2025 National Advertising Conference (NAC)...

Meta’s moral margin: how much is too much when scam ads drive billions?

Internal documents leaked from Meta Platforms reveal a troubling reality: the company...

Udeme Ufot to speak on “Destination Branding” at National Advertising Conference

The Group Managing Director of SO&U, Udeme Ufot, MFR, will speak on “Destination...

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Serene City takes off in grand style as Africa’s Next smart urban revolution

Serene City Properties Limited, a subsidiary of Midoil Refining and Petrochemicals...