News

American Airlines turns World Cup access into a marketing play

American Airlines is positioning access, not just advertising, as the core of its...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

Lagos NIPR chairman urges strong participation ahead of NPRW “CROC CITY 2026”

The Chairman of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter,...

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Disney plans to lay off up to 1,000 employees in marketing overhaul

The Walt Disney Company is preparing to cut up to 1,000 jobs in the coming weeks,...

Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director

Dentsu Creative Nigeria, part of the global creative agency network, has announced...

Akiotu emerges BON Chairman with strong mandate for change

Nigeria’s broadcast sector has entered a new phase of leadership as Tony Akiotu...

Anietie Udoh lands prestigious NYF Jury role, emerges Nigeria’s sole voice on global panel

Anietie Udoh, Director of Marketing at Marketing Edge, has secured a major international...

WPP taps Estée Lauder’s Choueiri for new chief information officer role

WPP, which has an ambitious blueprint to transform from a conventional agency holding...