News

How Teksight Edge drove E1 Lagos GP race into a Global success story

When news filtered in that Lagos was set to host Africa’s first-ever electric powerboat...

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

MARKETING EDGE ONTV hosts Remi Ogunpitan today

Today, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern...

JP Idama and Kanu Achinivu launch new Agency: This&That Creative Agency

This&That Creative, the latest agency to emerge from Lagos' bustling creative...

Beyond hype: WFA report exposes slow AI adoption among in-house marketing teams

In-House Teams Lag Behind in AI Adoption Artificial intelligence may have dominated...

AB InBev  set to replace Heineken as UEFA Champions League beer partner

A major shake-up is brewing in the world of European football sponsorships as AB...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

ARCON inducts 45 fellows, tasks inductees to be gatekeepers of advertising industry

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 45 Nigerians who...