Features

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...

Make no mistake: PR is not Journalism and can’t be

By Stanley Olisa There is this growing trend of journalists infiltrating the public...

FirstBank: Nigeria’s premier eco-friendly financial brand

To maintain its eco-friendly corporate practices for sustainable environment, First...

Top promising agricultural companies in Nigeria

By Ibiduuni Banjoko Agricultural sector of the Nigerian economy has been adjudged...

Steve Babaeko @50: The making of the golden Nigerian advertising icon

When it comes to style, icons are basically soccer stars and music legends. More...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an organization...