Category: Features

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Understanding your stakeholders for impactful communication

By Stanley Olisa This would be my initial strategic communications salvo for 2021,...

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a bastion...

How to unlock complex PR brief to achieve strategic organisational goals

By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and...

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...

PR experts hopeful of business growth in 2021

By Ibidunni Banjoko Year 2020 was a very challenging year for all organisations...

Why PR Is fundamental in scaling your business rapidly

Every year, millions of startups are launched across the world, each with its own...

How global brands take lead in sustainable development goals

  By Zion Rufus Sequel to their brand purpose and essence, leading global...

What do you consider when choosing a brand name?

By Abimbola Mohammed For every person that wants to establish a brand, considering...

Facebook ad business faces threat amid U.S antitrust law suits

By Kasim Bakare These are not the best of times for social networking platform,...