Category: Features

Politics of Attrition Threaten over 80 billion Naira Outdoor Advertising Business in Nigeria

As preparations and political campaigns for the 2015 general elections gather momentum,...

Economic Xenophobia: A Stain On South Africa’s Landscape

Mzwandile Jacks VENTURES AFRICA Signs of xenophobia seriously blemish South...

When Black is not Black but a Mindset

By Eunice Nze-Peters Won’t you rather offer a defense for your position rather...

“Spin Doctors to the Autocrats: How European PR Firms Whitewash Repressive Regimes”

A study issued by Corporate Europe Observatory (CEO) on Tuesday suggests that the...

Understanding the True Meaning of Digital

What marketing jargon have you encountered recently and what do you think about it?...

Oando: Setting Standards for a Better Service Delivery

In 2005, the Federal Government directed the Nigerian National Petroleum Corporation...

How to Combine Marketing Tech with Marketing Guts

By Greg Great marketers have great guts.  Leo Burnett didn’t need a legion...

Product Sampling, Children and Brand Ambassadorship Gets ‘Through-the-Line’ Attention

By Eunice Nze-Peters Through-the-line practitioners in Nigeria, otherwise referred...

What does Future Hold for IMC in Nigeria?

By Eunice Nze-Peters For IMC practitioners, 2014 was a bag of diverse blessings....

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...